Create your brand online and get hired faster


WASHINGTON, D.C. — The last time Phylise Banner looked for a job, the job market was much different. And as someone who designs online distance-learning programs for a living, she knows the world has changed since she last pounded the pavement. “This is a different type of search,” says Banner. “I’m trying to create my own online agency to promote myself.”Banner maintains a profile on several social-networking sites, including a popular online address book that, can broadcast her job-seeking status to anyone keeping up with her comings and goings. Banner is ahead of a big curve. “Job seekers today don’t realize the extent to which social networks are a good tool to reach someone inside the corporation you’ve targeted,” says Gerry Crispin, a corporate-recruiting consultant at CareerXroads.

On her website, Banner has posted the full text of her resume, seeded with key words she’s researched for her industry. Time is still of the essence in a job search — it just moves quicker these days. Be among the first to know when a job opens up by also setting up automatic searches on job search engine sites. They’ll spider other sites, then send alerts to your e-mail address.



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