Death of Three Personal Brands

This week marked the death of three personal brands, Michael Jackson, Farrah Fawcett, and Ed McMahon.

What do you remember about each? Michael Jackson’s “Thriller” was one of the all-time chart-toppers and had a short resurgence from the movie, “13 Going on 30” with Jennifer Garner. Farrah ranked No. 1 in TV Guide’s “TV’s All-Time Sexiest Women” – based on her “Charlie’s Angles” series and that 1976 swimsuit poster (12 million sold!). And Ed McMahon, the most famous “second banana” for his long-running role on the “Tonight Show” with Johnny Carson.

What will people remember about you? What would you like them to remember?

When watching the tributes this week, it was sad to see McMahon’s final ending with financial troubles and Jackson’s varied image issues.

Overall though, what do you remember most? All three were big personal brands.

Coaching Challenge: Now, think about what you’d like people to remember most about your legacy. How would you like to be remembered? Make a list of your Top 10.

What action can you take right now to move toward your Top 10? Go for it!

Posted by Wendy Terwelp

JobCamp2 – Milwaukee

Things are heating up here in Milwaukee this summer. We’ve got Summerfest starting this week (yes I am going!) and on July 9th check out JobCamp2. This is a very exciting daylong event for job seekers. And it is FREE, that’s right, FREE.

The event runs from 11 a.m. to 7 p.m. on Thursday, July 9, 2009

Register here:

Price of admission: FREE
OK practically free. All you need to do is to donate a non-perishable food item to benefit the Hunger Task Force. You can do that! What’s a can of peas cost? How about tuna?

What you get: An ENTIRE DAY of experts! Workshops all day long. PLUS, table talks where you can ask the expert questions about job-related topics.

My gig: 11 a.m. BE THERE
Job Seekers – Personal Branding: Stand Out; Get Hired Faster!

Nike, Starbucks, and Trump: These companies know that branding is critical – it’s what makes them stand apart from their competition. However, branding isn’t just for big companies with big advertising budgets. To win in today’s competitive job market, personal branding is an essential part of the game.

Wendy Terwelp, Career Coach and Personal Branding Strategist ( says, “Everything you do, say, and wear says something about you. The challenge for most professionals is that they lack the discipline necessary to take control of their personal brands. As a result, their peers choose it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself.”

During this workshop-style program, Wendy Terwelp shares her tips, tricks, and strategies to help you stand out from the crowd the right way to get what you want. Whether it’s a promotion, new job, or more business, knowing – and taking control – of your brand is the first step. Get ready to rock during this program and discover YOUR brand, tips to take control, and strategies to make you a rock star at work.

Note: Fabulous door prizes will be awarded!

Follow-on Table Topic: Noon
Job Seekers – Personal Branding

Entrepreneurs – don’t miss out on branding! My table talk for entrepreneurs is at 2 p.m.
Topic: Personal Branding: Stand Out; Get More Clients

See you there!