This week marked the death of three personal brands, Michael Jackson, Farrah Fawcett, and Ed McMahon.

What do you remember about each? Michael Jackson’s “Thriller” was one of the all-time chart-toppers and had a short resurgence from the movie, “13 Going on 30” with Jennifer Garner. Farrah ranked No. 1 in TV Guide’s “TV’s All-Time Sexiest Women” – based on her “Charlie’s Angles” series and that 1976 swimsuit poster (12 million sold!). And Ed McMahon, the most famous “second banana” for his long-running role on the “Tonight Show” with Johnny Carson.

What will people remember about you? What would you like them to remember?

When watching the tributes this week, it was sad to see McMahon’s final ending with financial troubles and Jackson’s varied image issues.

Overall though, what do you remember most? All three were big personal brands.

Coaching Challenge: Now, think about what you’d like people to remember most about your legacy. How would you like to be remembered? Make a list of your Top 10.

What action can you take right now to move toward your Top 10? Go for it!

Posted by Wendy Terwelp