Social Media Can Get You FIRED

Saw this article today:

Social networks causing employee-employer issues
Think your boss won’t hear about the time you griped about him on Facebook? Tony Puckett says you should think again. ‘In the digital age, it’s easier than ever for employees to say things publicly and for you to hear about it,’ Puckett said Friday in a speech at the 2010 Oklahoma Human Resources Conference and Expo, held at the Renaissance Tulsa Hotel and Convention Center. Employees and employers …
2010-05-07 19:01:41 Tulsa World

YES, social media can get you fired – and I’ve seen the results.

One company president gave me a call. He hired me for outplacement of an employee. Why? She was fired because she was using Facebook and other social networks on the job – and it was not part of her job duties.

One connection posted how much he hated his job on Facebook. He must have forgotten that he was a member of his employer’s fan page and group. They saw the post.

Think about it like this, if it doesn’t pass the mom and boss test, don’t post it!

What do I mean? If your boss reads the post, could you lose your job?

If your mom read it, would you be embarrassed? You would? Don’t post it!

Take Action: Review your Facebook, LinkedIn, MySpace, Twitter and other social networks. Do they pass the test?

Social Media Can Get You HIRED

Can social media help you get hired faster? YES, if you use it the right way.

Laura Gainor

Laura Gainor did. In March, Laura Gainor saw a job posting on Twitter for a position at Comet Branding in Milwaukee, WI. Based on the ad, Gainor launched a social media campaign, which landed her the gig in less than 30 days.

Gainor identified the company, did her research, and launched her campaign based on what she learned about the organization. She used all elements of social media to make her pitch as to why she was the best candidate for the role – and it worked.

Recruiter Todd Nilson (Twitter Handle: @talentline411) regularly posts job openings on Twitter. When asked if it works, he said (via Twitter), “So far so good. I get some kind people RTing [retweeting] me. Slightly better luck from LinkedIn updates, though.”

Probably because Nilson has an extensive LinkedIn network. As do I. Because my connections are connections I know personally, I am very comfortable in referring them to others. However, I’ve got to be asked in the right way.

For example, one recruiter emailed me via LinkedIn asking for more information about a candidate. Unfortunately, I had no idea who she was talking about. So, I picked up the phone. It turned out this candidate was a third-degree connection. That meant that the candidate was not directly connected to me (first degree), but rather connected to one of my direct connections.

The recruiter and I talked and she provided me with more specific details of the job, including: salary, location (city), position title, requirements, and a brief job description.

This enabled me to forward her email, along with my recommendation about her company, and provide more details about the gig to MY connection. This enabled him to forward more information to his connection – the candidate. This strategy helped my recruiter friend not only get referrals from me for the gig, but also more candidates from my direct connection.

The job was filled.

If you’re in job search mode, it pays to pick up the phone, especially if you are the direct connection to the person posting the job. If you aren’t, you can certainly email your direct connection to get more details.

Personally, all the people in my LinkedIn network are people I actually know and can refer with confidence. I recommend this strategy to those wishing to beef up their LinkedIn connections.

If someone wishes to connect with you and you have no idea who they are, you can either ignore the request or simply pick up the phone and find out more. If, after you connect, you feel this person would be a great addition to your network, add him or her.

In addition, whether you’re an employer, recruiter or candidate, it’s important to have a detailed LinkedIn profile that communicates YOU, your brand, and your personality. Go beyond the standard data.

See my LinkedIn profile here:

Note the story AND the recommendations. Build your profile accordingly.

Also, don’t forget about the in-person connection. Pick up the phone. Set up a meeting. According to CareerXRoads 2010 Source of Hire Study: Referrals make up 26.7% of all external hires. (Translation: Networking!)

Want more tips on how to make that personal connection the right way – and using just five minutes a day? Check out “Rock Your Network®.”