How to Use Social Media to Boost Your Personal Brand

Personal branding on social media is an intimidating topic for some professionals and consultants. Maybe you’ve struggled with it, too. You want to be warm and approachable, but you don’t want to cross the line into oversharing. You want to be professional and polished, but you don’t want to be thought of as the boring guest at the cocktail party.

Choose Your Networks

The first thing to do when using social media to uplevel your personal brand is to decide how you want to be known. Pick one to three subjects you’d like to focus on, so you become THE Expert in those subject areas. And they should be things you’re excited about, because you’ll be sharing and writing about these topics for some time in order to become known as Subject Matter Expert.

You can have a profile on every social network if you want. But most professionals and consultants find their clients and cohorts stick to one or two social networks, depending on their industry or profession. If you’re in the training and development field, you’ll find Twitter and LinkedIn are traction builders. For someone in leadership at a design firm, you might find Facebook and Instagram are where your best clients hang out.

If you’re in a tech related field, you might find that your community prefers Twitter or Reddit instead. Don’t stress about this. Simply pick the two social networks where you get the most traction. These two social networks are ones to update daily.

Keep Your Social Media Profiles Consistent

Review your profiles on all your social media channels. Would someone who’s not familiar with your brand be able to tell you’re the same person? If not, it’s time to align your social media accounts. You’ll want to use the same profile picture, bio, and header image across all your social platforms. This makes it easy for visitors to recognize your brand, regardless of the social network they’re using.

Post Frequently

Maintain an active profile on the most popular social networks in your industry – and your target audience, those people who need to know about you. Some networks are better for posting multiple times a day (like Twitter), while for others posting only 2-3 times a day (or week) works better. This is another reason you want to choose only one to three platforms; activity helps you gain traction with your target audience. And you want to be able to effectively manage the social media channels you choose.

A dormant account can negatively impact your online brand.

To determine the best posting frequency, run a few short experiments. This will help you discover how frequently you should post and what times work best for your followers.

If you’re not sure what to post, follow the 4 out of 5 rule. This rule means posting 4 pieces of content that are useful to your audience to every 1 piece of promotional content. Don’t be afraid to promote great content to your followers, even if you didn’t write it. When you’re the one that shares the latest news in your industry, followers will view you as the go-to source on trends and news in your industry. Curating great content counts.

Join Communities

Once you gain some traction on social media with your personal brand, look for communities of like-minded professionals or your ideal client tribe. Facebook and LinkedIn have groups. Twitter has lists and chats, like #lrnchat for learning pros and #TwitterSmarter and #SocialROI for social media fans. But they all mean pretty much the same thing – they’re an online gathering of people around one central subject, whether that subject is learning and development, social media, HR, healthcare, etc.

The great thing about groups is that they give you a chance to form connections with other members and give them value. It’s also an easy way to do customer research and create your own professional learning network. You can discover what questions your audience frequently asks, what they struggle with, and what they would love to know more about.

Using social media to brand yourself and enhance your online reputation is a smart idea. Just remember to post and share valuable content that benefits your target audience.

CTA: Struggling with your personal brand? Join me July 11th, for “Leveraging Your Personal Brand to Propel Your Career” , an online program in partnership with the Association for Talent Development (ATD). Hope to “see” you there!

© Wendy Terwelp / www.knocks.com / All rights reserved.

Wendy Terwelp is an award-winning career expert and personal branding strategist who works with high-performing leaders and organizations who want to advance careers, rock networks, and up-level their brands online and off. Follow her @wendyterwelp.

Easy 5-minute Tips to Make Your Network Thrive

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No time to network? Have you got five minutes?

Here are some quick tips to stay top of mind with your network and make it thrive.

1. Get Social: Set a specific purpose and time limit for your social media activities each day. This helps you avoid overwhelm or distraction (hey check out this link, which leads to that link, which leads to …). In your specified time frame, take a moment and tweet a reply to one of your followers. Have you read a great post on LinkedIn or Facebook? Hit the “like” button and share it with your connections.

2. Repurpose: Are you reading a great blog post or article you feel would benefit your network? Tweet a link or post a link to the story with a brief descriptor on LinkedIn or Facebook. Or if it’s relevant to only one or two people in your network versus the entire group, send a link to the story in an email: “Saw this article and thought you might find it helpful.”

3. Align networking with things you’re already doing: Going to a football game? Whether it’s the pros or your kids, game time is a great time to network. You’re sharing a common interest, which makes starting a conversation easy.

4. Make a plan: Going to a networking event or conference? Set a goal to meet at least three new people.

5. Create a dynamic, branded sound bite: Doing so helps you quickly address, “So, what do you do?” Check out chapter 5 of my book, Rock Your Network®, for a quick three-step formula to create a sound bite that helps you network with ease and confidence. Got a business? Shark Tank’s Daymond John says, you better be able to distill your brand down to two to five words. Are you ready for your next big gig?

Now that you have your networking plan, sound bite, and goals, you’re prepared for networking anytime, anywhere, I’d love to hear your networking stories and tips. Feel free to share in the comment section. Go get ’em!

© 1998 – 2014 | Wendy Terwelp . All rights reserved.

 

 

5 Quick Tips for Social Media and Your Job Search

On LinkedIn, a person asked how others were using LinkedIn and other “more personal” social media sites for their job search. The responses were helpful.

One thing struck me though, and that was the fact that some people mentioned they keep their more personal info on Facebook and have LinkedIn and Twitter for a more professional brand.

While the intention is good, it’s important to keep in mind these five tips to help you protect your brand and your online reputation:

1. Know that whether you use Facebook for your pals or for business, according to a 2017 survey by Careerbuilder and Harris Poll, 70 percent of employers use social media to screen candidates, up from 11 percent in 2006. And 54 percent of employers chose not to hire a candidate based on their social media profiles

2. Employers use search engines like Google, Bing, and Yahoo to check your online presence, and 57 percent are less likely to interview a candidate they can’t find online. So avoiding social media is also detrimental. You’ll want a strong online presence before, during, and after your job search. A strong personal brand online can impact your opportunities throughout your career.

3. ANYTHING you put online stays there forever. Remember when you were a kid and they talked about your “permanent record?” Guess what, your online ID is your permanent record. (Think about Google’s “wayback machine.”)

4. It’s always a good idea to check your privacy settings regularly and ensure they’re secure. Use two-factor authentication in your social media accounts, where available. However, if it’s online, chances are someone can find it.

5. Google yourself regularly to see what pops up. Put your name in quotes, like this “Wendy Terwelp” – then see what’s mentioned in the first three pages. LinkedIn typically lands on page one. Ensure your LinkedIn profile is up to date and on brand for your current career goals.

If you’d like more tips on how to use social media to get hired faster, check out Rock Your Job Search, which walks you through the job search process step by step.

Copyright 2010 – 2019. | Wendy Terwelp | All rights reserved.

Take 5 to Manage & Track Your Social Networks

Social Networking Wheel

With all the social networking sites, it can get overwhelming to manage them all as well as track what you’ve got online. With that in mind, here are five tools I use to track my social networking efforts and some for simultaneous posting. These tools will help you Rock Your Network® using just five minutes a day!

  1. bit.ly – This is a terrific tool to shorten your links AND track those used in your Twitter, Facebook, LinkedIn, Plaxo Pulse and other social networks. This way, you can quickly and succinctly communicate your thought leadership by linking to your blog post or cool article. PLUS it’s FREE. Get your account.
  2. Hootsuite.com and ping.fm – I use ping.fm regularly if I want to post to all my networks and link it to a blog post or cool article. Same can be said for hootsuite.
  3. Got an iPhone? If so, I use Tweetdeck to manage my posts, post from off-site locations (like Summerfest, conferences, or other places of interest), check what people are saying, and review/respond to my direct messages (DMs).
  4. Want to see where your Twitter account rates? Check out Klout.com and find out.
  5. Want to track it all – even your videos? Check out Addictomatic.com. This site does it all. Tracks everything you do online.

All of the above tools are FREE.

Want more social networking tips to help you network using just five minutes a day?

JOB SEEKERS: Contact me at consultant@knocks.com and put “SOCIAL NETWORKING REPORT” in the subject line.

Please include your name and snail mail along with your email – as I had a printer overrun for a recent presentation, “Social Networking: Get Personal; Get Hired!”

Did I mention my report is also FREE? First come, first served. I expect to run out quickly. 🙂

Get Personal: Take Your Social Network Offline

Courtesy of Springwise.com

Long gone are the days when “online” was synonymous with social isolation. In fact, we’re now witnessing the opposite: technology is driving people to connect and meet up with others in the “real world”. This mass mingling makes for an interesting trend, begging to be turned into new services for consumers. Here are five such services:

1. MEETUP EVERYWHERE — Meetup’s new service, Meetup Everywhere, is an open and free platform that helps people build communities based on a common interest. Organisers can map offline gatherings and share announcements and updates through Facebook and Twitter accounts. One recent initiative: ReadyMade magazine partnering with Etsy.com to encourage DIY crafters to host local “craft-ups”.

2. GATSBY — Gatsby is a mobile app that introduces people according to shared interests and locations, using Foursquare. Users tell Gatsby their Foursquare account details and describe their interests. Gatsby then searches for like-minded people locally and texts them with first names and what they have in common.

3. LOOPT MIX — Loopt Mix is a free iPhone app for finding and chatting to other users nearby. Users identify shared interests by means of tags and preferences on their personal profiles. There’s also a set of search filters for ad hoc link-ups. Favoured contacts can be flagged to provide users with quick access to their core social circle.

4. STREETSPARK — Another iPhone app using location to get people in touch, StreetSpark has a specifically romantic intent. Users describe themselves and the kind of person they hope to meet. The app then informs them when a possible match is nearby. No contact information is divulged automatically; people can chat and choose whether or not to identify themselves.

5. LOVESTRUCK — Also in the match-making business, UK-based Lovestruck is aimed at single professionals. The website and mobile apps use work locations as a base to link potential lovers. Customers can display their availability through status updates, and iPhone owners can also see if other users are in their current vicinity when they’re on the move.

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Time to take your social network offline and get personal – that is, meet those in your network in person. The above are several resources for you to connect with them. The goal is to build your networking relationships. It’s a two-way street.

Want more help building your network? Check out Rock Your Network® Online.