LinkedIn & Personal Branding

Jason Alba, JibberJobber.com, asked a great question recently: “Do you use LinkedIn for personal branding? Sure, you have a public profile… but what do you do PROACTIVELY to share that with others? Check out my blog post on an idea that I have… and then share what you do!”
Here’s his post: http://www.jibberjobber.com/blog/archives/438.

And here’s my answer:

Hi Jason,

Just created my public profile custom address on LinkedIn. Very cool: http://www.linkedin.com/in/wendyterwelp. You can use LinkedIn in many ways for personal branding:
1. Invite your clients, business partners, affiliates, professional organization members, etc. to join.
2. Write a thorough profile so members get an idea of who you are, what you do, your interests, and your brand.
3. Add a picture. -)
4. My personal fave, ask for recommendations. People are fantastic and want to help you. And you can use the recommendations in many ways for your business – including popping them onto your website.
5. If you’re in job search mode, the recommendations can be linked into your resume. This creates instant access to references.

Wendy Terwelp, Career Coach & Personal Branding Strategist

Links: http://www.knocks.com/News.html

Wendy Terwelp to Speak at Career Conference

Hey everyone,

Check out where we’re at next. I’m teaming with Jason Alba of JibberJobber.com and Kirsten Dixson of Brandego for a mega conference on the latest career technologies. My portion? Social networking! How to use tools like LinkedIn to boost your networking and career management.

CareerBuilder.com Consumer Products Director to Headline at
Emediawire (press release) –
Ferndale,WA,USA

Speakers include
Jason Alba of JibberJobber.com, Kirsten Dixson of Brandego, Wendy Terwelp of Opportunity Knocks, Pat Schuler of The Gemini Resources Group,

Your Job Search Expenses May Be Tax-Deductible

by John Rossheim Monster Senior Contributing Writer

Did you spend substantial amounts of money looking for a new position last year? You may be able to succeed where Nelson Rockefeller failed and take a tax deduction for many of your job search-related costs.

When New York Governor Rockefeller was appointed vice president in the ’70s, he deducted expenses incurred in connection with his congressional confirmation hearings. Years later, the courts upheld the IRS’s denial of the write-off, saying it violated a key rule on job search deductions: You must be looking for a job in the same trade or business as your previous position.

But fear not: The legitimacy of these deductions rarely gets decided in court. Armed with a bit of knowledge and some individualized professional tax advice, you may be able to reap savings by writing off a variety of job search costs.

Three Major Deduction Categories

Deductible job search expenses generally fall into three categories, according to IRS Publication 529:

Outplacement and Employee Agency Fees: If you pay for job counseling or to have an agency match you with an employment opportunity, this expense is generally deductible. Of course, if you are reimbursed by an employer or anyone else, you cannot deduct these fees.

Resume Preparation, Mailing and Related Expenses: Paper, envelopes, portfolios, postage, phone calls and the like add up. To deduct them properly, you’ll need to keep meticulous records, including receipts and notes on the purpose of purchases.

Travel and Transportation Expenses: Something else you take the bus to an interview or fly across the country to pound the pavement, your job search-related travel and transportation expenses may be deductible. But remember: The amount of time you spend searching for a job versus engaging in personal activities during your journeys can be a factor. In other words, a three-week trip in February with one face-to-face informational interview thrown in isn’t going to cut it. These deduction rules are complex; get professional advice.

Before You Take That Deduction, Consider These 4 Factors

Even though you now have an idea of what to deduct, you still need to jump through some hoops — four, actually — before plugging in those deductions:

You Must Be Looking for a Job in the Same Occupation: Career changers don’t get a break from the IRS. “If a general manager of a food market goes out and looks for a job as a VP of an Internet company, that’s not going to fly,” says Bradford Hall, managing director of Hall & Co. CPAs.

Distinctions between career fields can be arguable, so it pays to get professional advice. “I would go ahead and take the deduction if, say, you switch from journalism to marketing, because it’s all communications,” says Jim Dowling, senior tax manager for Weaver and Tidwell LLP.

You Can’t Take a ‘Substantial Break’ Between Your Previous Job and Your Search: “There’s no specific time frame provided by the IRS,” Hall says. “But if a teacher becomes a stay-at-home mom, then years later decides she wants to go back, that’s too long” to qualify for job search deductions. “The IRS wants to encourage people to get back on the horse and get back in the labor force.”

You Can’t Be Looking for Your First Job: High school and college students seeking their first real-world job cannot deduct search expenses — you must be transitioning between career positions.

Job Search and Other Miscellaneous Deductions Must Exceed 2 Percent of Adjusted Gross Income: Major caveat: You can only deduct job search costs to the extent that they — lumped together with all other miscellaneous deductions (such as unreimbursed employee expenses) — exceed 2 percent of your adjusted gross income.

What if December 31 rolls around and you’re still looking? Relax — you can write off well-documented job search expenses for the year just ended, even if they haven’t yet paid off with a new job.

Have you eaten your frog today?

This arrived in my in-box today and I had to share it. Thanks Peter Crocker for a great article – something we can all relate to – managing time during a career search. 🙂

Peter CrockerHere’s something that used to happen to me all the time, and it completely infuriated me…

I’d head into my home office around 8.15am all ready to go. I’d pop back out and boil the kettle. Open up the email, check who won the cricket, drop by a few of my favourite sites. I’d re-boil the kettle. Clear out my spam, respond to some emails and read a few newsletters. I’d finally make my coffee, ponder my non-flowering frangipani tree and check my list.

Suddenly, it would be 9.45am and I’d have achieved nothing at all!

Every time I thought, “If only I’d done an hour and a half of productive client work I’d be well into my list, feeling great and all set for a productive day”. Instead I was behind for the rest of the day.

It was when I read a book called Eat That Frog by Brian Tracy, that I realised exactly when this procrastination routine kicked in. It was whenever I was putting off working on some complex or uninteresting project.

To save you reading the book, it’s essentially based on an old saying that if the first thing you do each morning is eat a live frog, you can look forward to the day knowing that it’s probably the worst thing you’ll have to do.

‘Eat that frog’ is a metaphor for tackling the most important and challenging task of your day, before dealing with the rest.

Because there’s rarely time to do absolutely everything on our to-do list, productivity depends on prioritising the tasks that will make the biggest difference to your life and making sure they get done first.

Does this sort of thing happen to you? Are you procrastinating now? How do you beat it? Hop online and share your thoughts.

After that, stop mucking about and go and eat that frog!

Until next week.

Love your work,

Peter Crocker
peter@flyingsolo.com.au

Ready for Your Close-Up, Mr. CEO?

Ready for Your Close-Up, Mr. CEO?
Brand like a celebrity
Feb. 8, 2007

By Stacy Straczynski

Lights, camera…action! Picture any celebrity. Whether it’s actor Brad Pitt, rocker Steven Tyler of Aerosmith or talk-show host/comedian Jay Leno, you know not only who he is and his level of talent, but also what quality of showmanship to expect. Hollywood and musical icons have perfected what it takes to stay in the limelight because staying in the public eye means staying in business.

As an executive, why should you be any different?

A good deal of your career success today depends on your public image. Professional colleagues need to immediately recognize and associate your name as a business icon if you’re going to be a coveted hire. But like the celebrities, you’ll need to promote your self as a brand to get that fame. 

Read on!