Social Networking

Social Media Can Get You HIRED

Wendy Terwelp 3 Comments

Can social media help you get hired faster? YES, if you use it the right way.

Laura Gainor

Laura Gainor did. In March, Laura Gainor saw a job posting on Twitter for a position at Comet Branding in Milwaukee, WI. Based on the ad, Gainor launched a social media campaign, which landed her the gig in less than 30 days.

Gainor identified the company, did her research, and launched her campaign based on what she learned about the organization. She used all elements of social media to make her pitch as to why she was the best candidate for the role – and it worked.

Recruiter Todd Nilson (Twitter Handle: @talentline411) regularly posts job openings on Twitter. When asked if it works, he said (via Twitter), “So far so good. I get some kind people RTing [retweeting] me. Slightly better luck from LinkedIn updates, though.”

Probably because Nilson has an extensive LinkedIn network. As do I. Because my connections are connections I know personally, I am very comfortable in referring them to others. However, I’ve got to be asked in the right way.

For example, one recruiter emailed me via LinkedIn asking for more information about a candidate. Unfortunately, I had no idea who she was talking about. So, I picked up the phone. It turned out this candidate was a third-degree connection. That meant that the candidate was not directly connected to me (first degree), but rather connected to one of my direct connections.

The recruiter and I talked and she provided me with more specific details of the job, including: salary, location (city), position title, requirements, and a brief job description.

This enabled me to forward her email, along with my recommendation about her company, and provide more details about the gig to MY connection. This enabled him to forward more information to his connection – the candidate. This strategy helped my recruiter friend not only get referrals from me for the gig, but also more candidates from my direct connection.

The job was filled.

If you’re in job search mode, it pays to pick up the phone, especially if you are the direct connection to the person posting the job. If you aren’t, you can certainly email your direct connection to get more details.

Personally, all the people in my LinkedIn network are people I actually know and can refer with confidence. I recommend this strategy to those wishing to beef up their LinkedIn connections.

If someone wishes to connect with you and you have no idea who they are, you can either ignore the request or simply pick up the phone and find out more. If, after you connect, you feel this person would be a great addition to your network, add him or her.

In addition, whether you’re an employer, recruiter or candidate, it’s important to have a detailed LinkedIn profile that communicates YOU, your brand, and your personality. Go beyond the standard data.

See my LinkedIn profile here:

http://www.linkedin.com/in/wendyterwelp

Note the story AND the recommendations. Build your profile accordingly.

Also, don’t forget about the in-person connection. Pick up the phone. Set up a meeting. According to CareerXRoads 2010 Source of Hire Study: Referrals make up 26.7% of all external hires. (Translation: Networking!)

Want more tips on how to make that personal connection the right way – and using just five minutes a day? Check out “Rock Your Network®.”

Personal Branding: Lessons from GLEE

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By Wendy J. Terwelp, Career Coach, Brand Strategist

On Tuesday’s episode of Glee, Sue Sylvester tells two students, “Now if you’ll excuse me, I have to put in a call to the Ohio Secretary of State notifying them that I will no longer be carrying photo ID. You know why? People should know who I am.”

Do people know who you are? The right people?

While you may not have the need of Ms. Sue Sylvester, who feels everyone should know who she is, it’s important to have the right people know who you are.

Who are those right people? Here are some tips to identify them – and make the connection.

1. Know your career goal. The stronger focus you have on your goal, the easier it is to attain it.
2. Know the industry you serve. Target 25 companies.
3. Who needs to know about you in this industry? Make a list.
4. Who are the key players? Check professional organizations – and join! Attend meetings regularly. Play a key role. Get connected to the key players.
5. Know what you bring to the tables others do not. Think about it like this, why should someone hire you? What skill, ability, RESULTS, have you achieved that would motivate your new and current connections to open up their contact database and give you names? Share the reason with them.

Next, make the call!

Want more tips? Check out Rock Your Network® for Job Seekers.

Did you miss Glee? Here’s a link to the episode on Hulu.com.

PS: Lots more about personal branding in this episode – check out the last song by Mercedes.

Top 10 Ways to Reconnect in Five Minutes a Day

Wendy Terwelp 1 Comment

By Wendy J. Terwelp, Career Coach, Personal Branding Strategist
Excerpted from “Rock Your Network® for Job Seekers.”

1. Schedule time to network; create a networking plan.

2. Create your own on-brand sound bite (Chapter 5)

3. Take 5 minutes to update your contact list to see who is currently in your network – and who should be. Think BIG.

4. Take 5 minutes and review your LinkedIn updates; send a quick email to those in your network who’ve shared news – like a new job.

5. Ask a friend how you can help him or her. You’ve got to fuel your network to fire it up! Those who give get.

6. Send an article or cool website link to someone in your network.

7. Take 5 minutes and introduce your friends to each other at the next networking event or gathering.

8. When you get business cards, jot down the date, name of the event, and at least one unique thing you learned about the person so you can follow up with them later.

9. Send a card on a weird holiday like Steve on page 65.

10. Take 5 minutes and thank a friend, family member, boss, colleague, college alumnus or coworker.

© 2009 • Wendy J. Terwelp • Opportunity Knocks™ • All Rights Reserved.

Wendy Terwelp has helped thousands of clients get hired faster and be rock stars at work since 1989. A recognized expert on networking, both online and off, Wendy has been featured in The Wall Street Journal, The Washington Post, The Chicago Tribune, The Philadelphia Inquirer, Fast Company, The Business Journal, Careerbuilders.com, Monster.com, and more as well as numerous radio shows. She has published hundreds of articles on the web and in print. She literally wrote the book on networking, “Rock Your Network® for Job Seekers.” Learn more and get free tips to rock your career at www.knocks.com.

Want to order the book, “Rock Your Network® for Job Seekers?”
Call: 262.241.4655 or visit: www.knocks.com.

Job Seekers: Time for a Tweet

Wendy Terwelp 3 Comments

Job Seekers, are you on Twitter yet? If not, check out these current stats:

  • 73% of Executives find jobs through Social Networks.
  • Twitter was rated the No. 3 Social Networking site by Bloomberg.
  • Twitter has grown from 500,000 to over 19 million users in the last 9 months.

WOW.

With this in mind, have you explored Twitter for your career search? If not, do so now.

Keep in mind some basics when you sign up:

1. Keep your posts short – 140 characters.

2. Be relevant. Do not tweet about how you are still looking for a job, but rather what you can do for an employer; demonstrate your thought leadership.

3. Be current. This does not mean you have to tweet 20 times a day, it does mean to tweet with regularity.

4. Be on brand. What’s your career target? What is relevant to this target? Which companies do you wish to work for? What will they find interesting about you?

5. Be personal – but not TOO personal. I do not care that you are in the bathroom tweeting, drinking coffee, opening a door or other mundane activities. I also don’t want to know about your extreme political views, religion or super negative attitude. Think about it like this, are these statements relevant to your career, job search or current employment? Would your mom like to hear about these things? How about your boss? If you think they’d be in shock, don’t tweet the info. Do tweet: relevant info from a conference, an opinion on a hot topic, interesting RELEVANT hobbies, and so on.

Go ahead! Move forward and try it out. For more ideas on what to tweet, follow people you want to know more about. You can check out my tweets at: http://twitter.com/wendyterwelp.

UPDATE: New Book – Twitter Job Search Guide! Came out 3/2010

Source for more Twitter Stats: Twitjobsearch.com

5 Networking Mistakes

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By Nicole Williams, Works

Twitter, blogs, Facebook have made it easier than ever before to network with people who could help you gain valuable advice, insight and connections. But just because it’s easy to access people, doesn’t mean you should. Or at least it doesn’t mean you should just reach out without at least a nod to some good old fashioned etiquette rules of the pre 2.0 era.

Read on!