Personal Branding

LinkedIn & Personal Branding

Wendy Terwelp 4 Comments

Jason Alba, JibberJobber.com, asked a great question recently: “Do you use LinkedIn for personal branding? Sure, you have a public profile… but what do you do PROACTIVELY to share that with others? Check out my blog post on an idea that I have… and then share what you do!”
Here’s his post: http://www.jibberjobber.com/blog/archives/438.

And here’s my answer:

Hi Jason,

Just created my public profile custom address on LinkedIn. Very cool: http://www.linkedin.com/in/wendyterwelp. You can use LinkedIn in many ways for personal branding:
1. Invite your clients, business partners, affiliates, professional organization members, etc. to join.
2. Write a thorough profile so members get an idea of who you are, what you do, your interests, and your brand.
3. Add a picture. -)
4. My personal fave, ask for recommendations. People are fantastic and want to help you. And you can use the recommendations in many ways for your business – including popping them onto your website.
5. If you’re in job search mode, the recommendations can be linked into your resume. This creates instant access to references.

Wendy Terwelp, Career Coach & Personal Branding Strategist

Links: http://www.knocks.com/News.html

Wendy Terwelp to Speak at Career Conference

Wendy Terwelp 1 Comment

Hey everyone,

Check out where we’re at next. I’m teaming with Jason Alba of JibberJobber.com and Kirsten Dixson of Brandego for a mega conference on the latest career technologies. My portion? Social networking! How to use tools like LinkedIn to boost your networking and career management.

CareerBuilder.com Consumer Products Director to Headline at …
Emediawire (press release) –
Ferndale,WA,USA
Speakers include
Jason Alba of JibberJobber.com, Kirsten Dixson of Brandego, Wendy Terwelp of Opportunity Knocks, Pat Schuler of The Gemini Resources Group, …

Have you eaten your frog today?

Wendy Terwelp 2 Comments

This arrived in my in-box today and I had to share it. Thanks Peter Crocker for a great article – something we can all relate to – managing time during a career search. 🙂

Peter CrockerHere’s something that used to happen to me all the time, and it completely infuriated me…

I’d head into my home office around 8.15am all ready to go. I’d pop back out and boil the kettle. Open up the email, check who won the cricket, drop by a few of my favourite sites. I’d re-boil the kettle. Clear out my spam, respond to some emails and read a few newsletters. I’d finally make my coffee, ponder my non-flowering frangipani tree and check my list.

Suddenly, it would be 9.45am and I’d have achieved nothing at all!

Every time I thought, “If only I’d done an hour and a half of productive client work I’d be well into my list, feeling great and all set for a productive day”. Instead I was behind for the rest of the day.

It was when I read a book called Eat That Frog by Brian Tracy, that I realised exactly when this procrastination routine kicked in. It was whenever I was putting off working on some complex or uninteresting project.

To save you reading the book, it’s essentially based on an old saying that if the first thing you do each morning is eat a live frog, you can look forward to the day knowing that it’s probably the worst thing you’ll have to do.

‘Eat that frog’ is a metaphor for tackling the most important and challenging task of your day, before dealing with the rest.

Because there’s rarely time to do absolutely everything on our to-do list, productivity depends on prioritising the tasks that will make the biggest difference to your life and making sure they get done first.

Does this sort of thing happen to you? Are you procrastinating now? How do you beat it? Hop online and share your thoughts.

After that, stop mucking about and go and eat that frog!

Until next week.

Love your work,

Peter Crocker
peter@flyingsolo.com.au

Ready for Your Close-Up, Mr. CEO?

Wendy Terwelp 1 Comment

Ready for Your Close-Up, Mr. CEO?
Brand like a celebrity
Feb. 8, 2007

By Stacy Straczynski

Lights, camera…action! Picture any celebrity. Whether it’s actor Brad Pitt, rocker Steven Tyler of Aerosmith or talk-show host/comedian Jay Leno, you know not only who he is and his level of talent, but also what quality of showmanship to expect. Hollywood and musical icons have perfected what it takes to stay in the limelight because staying in the public eye means staying in business.

As an executive, why should you be any different?

A good deal of your career success today depends on your public image. Professional colleagues need to immediately recognize and associate your name as a business icon if you’re going to be a coveted hire. But like the celebrities, you’ll need to promote your self as a brand to get that fame. 

Read on!

Social Networking + Digital Dirt = Love on the Rocks

Wendy Terwelp 1 Comment

That cute, affable guy who brags of his drunken exploits on FaceBook.com may be meeting a lot of other partiers online, but he’s probably not getting added to the “friends” lists of many corporate recruiters. A recent study by the executive search firm ExecuNet found that 77 percent of recruiters run searches of candidates on the Web to screen applicants; 35 percent of these same recruiters say they’ve eliminated a candidate based on the information they uncovered.

“You’d be surprised at what I’ve seen when researching candidates,” says Gail, a recruiter at a Fortune 500 company who recently began looking up potential hires on the Web. “We were having a tough time deciding between two candidates until I found the profile of one of them on MySpace. It boasted a photo of her lounging on a hammock in a bikini, listed her interests as ‘having a good time’ and her sex as ‘yes, please.’ Not quite what we were looking for.”

“Another time I went to a candidate’s site and found racial slurs and jokes,” Gail continues. “And there was yet another instance where a candidate told me he was currently working for a company, yet he left a comment on a friend’s profile about how it ‘sucked’ to be laid off, and how much fun it was to be unemployed!”

As the amount of personal information available online grows, first impressions are being formed long before the interview process begins, warns David Opton, ExecuNet CEO and founder. “Given the implications and the shelf-life of Internet content, managing your online image is something everyone should address — regardless of whether or not you’re in a job search,” he says. Because the risks don’t stop once you’re hired.

Twenty-three-year old Kara recently took a job as a management consultant at a high-profile practice in the Los Angeles area. An Ohio native, with no friends or family on the West Coast, Kara put up a profile on MySpace in the hopes of meeting new people.

Kara was judicious in how she set up her site: “I didn’t fill out that cheesy questionnaire many people post, where you describe your best feature and say whether or not you shower every day.” she says. “I used a photo that was flattering but not at all provocative and was even careful what music I chose.”

Within a few months, Kara met many others online who shared her interest in biking and water sports. One Friday morning, Kara decided to call in sick and go surfing with a few of her new pals. That weekend, unbeknownst to Kara, her friend posted some of the day’s pictures on her profile and sent Kara a message saying, “We should call in sick more often.”

Unfortunately for Kara, her boss happened to be patrolling MySpace to check up on her college-age daughter and came across Kara’s site and the dated photos!

Mortified, Kara says she learned an important lesson — not only about honesty, but about how small the world of online social networking can be and how little control you have over any information put out there.

Not all employers search candidates and employees online, but the trend is growing. Don’t let online social networking deep-six your career opportunities. Protect your image by following these simple tips:

  1. Be careful. Nothing is private. Don’t post anything on your site or your “friends” sites you wouldn’t want a prospective employer to see. Derogatory comments, revealing or risqué photos, foul language and lewd jokes all will be viewed as a reflection of your character.
  2. Be discreet. If your network offers the option, consider setting your profile to “private,” so that it is viewable only by friends of your choosing. And since you can’t control what other people say on your site, you may want to use the “block comments” feature. Remember, everything on the Internet is archived, and there is no eraser!
  3. Be prepared. Check your profile regularly to see what comments have been posted. Use a search engine to look for online records of yourself to see what is out there about you. If you find information you feel could be detrimental to your candidacy or career, see about getting it removed — and make sure you have an answer ready to counter or explain “digital dirt.”

This article, courtesy of Careerbuilder.com, was originally published as: “Warning: Social Networking Can be Hazardous to Your Job Search.”