5 Quick Tips for Social Media and Your Job Search

On LinkedIn, a person asked how others were using LinkedIn and other “more personal” social media sites for their job search. The responses were helpful.

One thing struck me though, and that was the fact that some people mentioned they keep their more personal info on Facebook and have LinkedIn and Twitter for a more professional brand.

While the intention is good, it’s important to keep in mind these five tips to help you protect your brand and your online reputation:

1. Know that whether you use Facebook for your pals or for business, according to a 2017 survey by Careerbuilder and Harris Poll, 70 percent of employers use social media to screen candidates, up from 11 percent in 2006. And 54 percent of employers chose not to hire a candidate based on their social media profiles

2. Employers use search engines like Google, Bing, and Yahoo to check your online presence, and 57 percent are less likely to interview a candidate they can’t find online. So avoiding social media is also detrimental. You’ll want a strong online presence before, during, and after your job search. A strong personal brand online can impact your opportunities throughout your career.

3. ANYTHING you put online stays there forever. Remember when you were a kid and they talked about your “permanent record?” Guess what, your online ID is your permanent record. (Think about Google’s “wayback machine.”)

4. It’s always a good idea to check your privacy settings regularly and ensure they’re secure. Use two-factor authentication in your social media accounts, where available. However, if it’s online, chances are someone can find it.

5. Google yourself regularly to see what pops up. Put your name in quotes, like this “Wendy Terwelp” – then see what’s mentioned in the first three pages. LinkedIn typically lands on page one. Ensure your LinkedIn profile is up to date and on brand for your current career goals.

If you’d like more tips on how to use social media to get hired faster, check out Rock Your Job Search, which walks you through the job search process step by step.

Copyright 2010 – 2019. | Wendy Terwelp | All rights reserved.

I don’t kiss on the first date – LinkedIn Tips

“I don’t kiss on the first date,” one LinkedIn employee said to my friend G, when he asked to connect with her on LinkedIn.G’s mouth just hung open. “I didn’t ask you to. I just wanted to add you to my LinkedIn network.”

“Right. It’s like kissing on the first date. I don’t even know you. I just met you at this conference, and you want access to all my hard-won connections on LinkedIn,” she explained.

G had never thought about it like that before, he told me when relaying this story.

And most people don’t.

Many are going for LION or one million connections. Maybe it works for them. Typically, it doesn’t.

Think about LinkedIn invitations like this:

1. Is this person someone you know personally or would like to know personally? If it’s someone you’d like to know, schedule a time to talk with him or her to get to know the person better. Find out how you can help each other. After you do, ask yourself, would this person be an asset to your network? If so, ask them to join (or accept his or her invitation). If not…

2. Is this a person you already know, like, and trust enough to refer to all your other connections on LinkedIn? He is? Ask them to join your network.

3. Does this person have a strong LinkedIn profile, which includes a professional picture, solid recommendations, and a decent-sized network that adds value? She does? Accept her invitation (after you’ve talked of course).

4. Does this person provide value to his or her network already? You can check this out from reading the updates.

5. Does this person have a blog? Facebook? Twitter? She does? Great – check it out. Heck, people do background checks before dates, why not before accepting LinkedIn invitations?

6. Google him or her. What else comes up – besides his or her LinkedIn profile? Has he got digital dirt?

7. Know that LinkedIn is a professional network. Are the people you’re asking and who are asking you professional? Are they on brand for you and your business or career goals?

8. Check out your own LinkedIn profile with fresh eyes. Does your profile convey your personality? Do you have a professional head-shot? And NO, wedding pictures do not count here. Did you complete the entire LinkedIn profile? Are you providing more details about your employment background or only listing names and titles? Do you have recommendations from those in your network? Do you already add value to your network?

9. If you’ve answered NO to any of the above, beef up your profile. Answer questions from those in your network. Join groups. Provide recommendations to others in your network – that’s the easiest way to get them for yourself too.

10. Need more help? Check out Rock Your Network.

If you’ve more tips you’d like to add to this list, please share your thoughts!

© 2010 Wendy Terwelp

Networking: How to Remember Names

Editor’s Note: Updated 6/17/19

A friend told me he was at a block party and talked with a guy who was an engineer, like my friend. They bonded over robotics. Then, my friend moved on to the next house where he met another engineer, who happened to be in the market for a robotics expert.

My friend said, “Man, I see how networking can work – if only I could have remembered the guy’s name, he could have had a job! All I could remember is that he had on funny pants and I didn’t think that would be too professional to mention.”

Has that ever happened to you? All you are trying to remember is a name.

You recognize the face, but the name escapes you. And, she’s not wearing a name tag either. (Who wears name tags at summer parties?)

What’s in a name? It’s the one word that’s music to your listener’s ears. If you’re great with faces but have a tough time remembering names, here are three tips excerpted from my book, “Rock Your Network®:”

1. Associate the names.

Alliteration is especially helpful for large groups or if more than one person has the same first name. Barbara in blue, Mary the mortgage broker or Frank the financial planner can help you remember who is who.

At one networking event, we went around the group and introduced ourselves by saying one or two words that described us, followed by our name. I still remember, “Calling Card Candy” who sold telephone calling cards.

2. Learn something unique or special about this person.

During your brief conversation you may discover interesting facts. Put this on the back of the person’s business card. For example, Mary speaks seven languages. Ramona used to be a professional juggler! Jim plays rugby.

3. Follow up.

If you make promises to others during your networking event or meeting it is important to follow up promptly. If you promised to send them an article on their topic of interest, jot that down on their business card – then do it the next day.

These are just a few tips. Next time you’re at a block party and you meet a guy wearing funny pants who’s in robotics, you’ll remember his name. How? Why it’s Rob in Robotics with the Retro pants.

Want to learn even more about networking? Check out my half-day online workshop, Leverage Your Personal Brand and Propel Your Career, in partnership with the Association for Talent Development. Save the date: July 11, 2019.

Post excerpted from “Rock Your Network® for Job Seekers.”

Interview Tips from Last Comic Standing

Want to make it to the next round in your interview? Check out these tips gleaned from this week’s episode of “Last Comic Standing:”

1. Know your lines. You’ve got 30 seconds or less to get to the point and convey value. Many contestants were eliminated in less than 30 seconds.

2. Wear appropriate attire. One contestant was stopped mid opener. The judge said, “Really? You need a breastplate to deliver that line?” Then all three judges said, “It’s a no for me.”

3. Likability counts! Several contestants moved onto the next round – semi-finals – because the judges said, “I like you.” or “You’re likable.” or “Not only was that good material [see No. 1], but you had a good attitude. You’re likable.”

4. Address decision-makers and those you meet at the company by their correct names. One contestant was so nervous, he called the female judge the wrong name, TWICE, each a different name, and both wrong. She said simply, “You can stop now. It’s a no for me.” And of course her fellow judge had to say, “Me too, but I’m still calling you Nancy.” (Her name was Natasha.)

5. Keep smiling, even if you screw up. Remember No. 3, likability counts. (No, don’t smile like Jack Nicholson from “The Shining!” Keep it natural.)

Good luck! And if you’ve got good interview stories to share – from either side of the table – please do!

Want more interview help? Check out our Newsroom and our Invincible Interviews program.