On LinkedIn, a person asked how others were using LinkedIn and other “more personal” social media sites for their job search. The responses were helpful.
One thing struck me though, and that was the fact that some people mentioned they keep their more personal info on Facebook and have LinkedIn and Twitter for a more professional brand.
While the intention is good, it’s important to keep in mind these five tips to help you protect your brand and your online reputation:
1. Know that whether you use Facebook for your pals or for business, according to a 2017 survey by Careerbuilder and Harris Poll, 70 percent of employers use social media to screen candidates, up from 11 percent in 2006. And 54 percent of employers chose not to hire a candidate based on their social media profiles
2. Employers use search engines like Google, Bing, and Yahoo to check your online presence, and 57 percent are less likely to interview a candidate they can’t find online. So avoiding social media is also detrimental. You’ll want a strong online presence before, during, and after your job search. A strong personal brand online can impact your opportunities throughout your career.
3. ANYTHING you put online stays there forever. Remember when you were a kid and they talked about your “permanent record?” Guess what, your online ID is your permanent record. (Think about Google’s “wayback machine.”)
4. It’s always a good idea to check your privacy settings regularly and ensure they’re secure. Use two-factor authentication in your social media accounts, where available. However, if it’s online, chances are someone can find it.
5. Google yourself regularly to see what pops up. Put your name in quotes, like this “Wendy Terwelp” – then see what’s mentioned in the first three pages. LinkedIn typically lands on page one. Ensure your LinkedIn profile is up to date and on brand for your current career goals.
If you’d like more tips on how to use social media to get hired faster, check out Rock Your Job Search, which walks you through the job search process step by step.
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