Death of Three Personal Brands

This week marked the death of three personal brands, Michael Jackson, Farrah Fawcett, and Ed McMahon.

What do you remember about each? Michael Jackson’s “Thriller” was one of the all-time chart-toppers and had a short resurgence from the movie, “13 Going on 30” with Jennifer Garner. Farrah ranked No. 1 in TV Guide’s “TV’s All-Time Sexiest Women” – based on her “Charlie’s Angles” series and that 1976 swimsuit poster (12 million sold!). And Ed McMahon, the most famous “second banana” for his long-running role on the “Tonight Show” with Johnny Carson.

What will people remember about you? What would you like them to remember?

When watching the tributes this week, it was sad to see McMahon’s final ending with financial troubles and Jackson’s varied image issues.

Overall though, what do you remember most? All three were big personal brands.

Coaching Challenge: Now, think about what you’d like people to remember most about your legacy. How would you like to be remembered? Make a list of your Top 10.

What action can you take right now to move toward your Top 10? Go for it!

Posted by Wendy Terwelp

JobCamp2 – Milwaukee

Things are heating up here in Milwaukee this summer. We’ve got Summerfest starting this week (yes I am going!) and on July 9th check out JobCamp2. This is a very exciting daylong event for job seekers. And it is FREE, that’s right, FREE.

The event runs from 11 a.m. to 7 p.m. on Thursday, July 9, 2009

Register here: http://jobcamp2.eventbrite.com/

Price of admission: FREE
OK practically free. All you need to do is to donate a non-perishable food item to benefit the Hunger Task Force. You can do that! What’s a can of peas cost? How about tuna?

What you get: An ENTIRE DAY of experts! Workshops all day long. PLUS, table talks where you can ask the expert questions about job-related topics.

My gig: 11 a.m. BE THERE
Job Seekers – Personal Branding: Stand Out; Get Hired Faster!

Nike, Starbucks, and Trump: These companies know that branding is critical – it’s what makes them stand apart from their competition. However, branding isn’t just for big companies with big advertising budgets. To win in today’s competitive job market, personal branding is an essential part of the game.

Wendy Terwelp, Career Coach and Personal Branding Strategist (www.knocks.com) says, “Everything you do, say, and wear says something about you. The challenge for most professionals is that they lack the discipline necessary to take control of their personal brands. As a result, their peers choose it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself.”

During this workshop-style program, Wendy Terwelp shares her tips, tricks, and strategies to help you stand out from the crowd the right way to get what you want. Whether it’s a promotion, new job, or more business, knowing – and taking control – of your brand is the first step. Get ready to rock during this program and discover YOUR brand, tips to take control, and strategies to make you a rock star at work.

Note: Fabulous door prizes will be awarded!

Follow-on Table Topic: Noon
Job Seekers – Personal Branding

Entrepreneurs – don’t miss out on branding! My table talk for entrepreneurs is at 2 p.m.
Topic: Personal Branding: Stand Out; Get More Clients

See you there!

Nontraditional Jobs Paying $100K

Courtesy of Monster.com

It’s no secret that doctors, lawyers, and senior executives at large corporations typically earn six figures or more. But where are the $100,000 jobs for the rest of us — the 140 million American workers who lack the inclination, the aptitude or the tolerance for student debt to go for the classic big-money careers? It turns out that in the 2000s, quite a number of six-figure occupations exist. Here are just a few worth your consideration.
Click to continue

Personal Branding and The Likable Engineer

Hired Engineer

Hired Engineer

Guest Blogger: Robert Bachman, The Likable Engineer

(with editorial notes by Wendy Terwelp)

Just wanted to drop you a note and let you know I successfully landed a position as a Project Manager. It is a great fit and I am looking forward to starting my new position.  I wish to thank you again for the chat we had after your branding workshop and the advice you provided me.

(Note: Bob landed his new gig less than 4 weeks after attending my workshop.)

I have received many positive comments on my tag line “The Likable Engineer”.  I have only received one negative from another engineer, who thought it trite and self-serving, but at least he remembered.  OBTW: He’s typical engineer that can’t get out of his comfort zone and network.

(Note: Bob gets it. Strong personal brands attract and repel. It’s OK the other engineer didn’t get it, because Bob did – and is hired with a company that fits his brand.)

Here is a synopsis of my search, since as an engineer I like to focus on numbers, and also what I learned this time around.

To share my numbers in 141 days of searching it was a 6-to-7 hours-a-day, 7-days-a-week job.  I sent out 28 resumes, 32 marketing letters, had 41 one-on-one networking meetings, went to 31 networking events, had 15 interviews, did 7 mentoring/coaching sessions with people [some their first search in 20+ years], volunteered for 5 events, spoke to 4 groups on the techniques of networking in the job search from the perspective of someone doing it daily, and did a great deal of sharing my job seeking knowledge.

(Note: Check out how Bob totally embraced the “givers gain” philosophy – even though he was out of work – he still helped others! Bob’s rock star attitude is important to grasp as well as his givers gain actions. Hence my bold phrases in the above paragraph.)

I often get asked what did I learn in the process:

1) I learned I am in sales and marketing selling MY value proposition,

2) I learned language is so important.  It’s not I think I can do the job, it’s I know I can do the job. Think, can, and maybe where appropriate are replaced with know, will, and absolutely.

3)  I discovered in myself a real desire to help others through this process.  I will continue to provide support where I can through 40Plus and other venues to coach and mentor.  I have learned too much to bury it in the sand.  It continues to make me wonder what else God has planned for me.

We learn more from giving then we do from getting.

(Note: What more can I say? Bob, you have said it all. I hope readers find this inspiring. Feel free to share your story!)

Need a job? Get social – in a networking kind of way

By Erica Perez of the Journal Sentinel

When University of Wisconsin-Madison alum Rebecca Thorman went after a job leading Magnet, a nonprofit organization that seeks to attract and retain young professionals, her blog was key to snagging the position because it showed interviewers she was an expert on Generation Y. »Read Full Article

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Great tips provided in this story – including burying your digital dirt. Want more help building and growing your social network for your job search?

Check out more here: Rock Your Network® Online: How to use LinkedIn and other online networks to get hired faster!