iPhone 4, Personal Branding, and Your Job Search

Apple has raving fans, do you?

Here’s an excerpt from today’s Milwaukee Journal Sentinel, “As long as Apple continues to be innovative, as long as they stay ahead of the curve, people are going to stand in line and want the phone,” Cutler said. “If they keep putting in these great features, I’ll keep buying.”

Check out the key words here – “innovative, stay ahead of the curve…”

People are buying the new iPhone 4 – despite the “poor economy.” Why? Innovation, staying ahead of the curve, and raving fans.

Are you staying ahead of the curve?

Even if you’ve been off work for some time, have you been keeping up-to-date on your skills?


One of my clients, a plumber, knew her computer skills were soft, while trade skills were exceptional. She was recently downsized and immediately enrolled in computer courses and upgraded her laptop. She will be ready to roll quickly.

One career-changer learned Twitter and other social media to make a change and land new connections. Now he’s a huge fan of these tools and building his brand solidly online.

These are go-getters who are continuing to learn and upgrade their skills. Are you?

Are you staying ahead of the curve? Are you an early adopter? If so, your chances of getting hired are greater than others who stand still.

Innovative – how innovative have you been ABOUT your job search? Are you spraying and praying? That is, spraying your resume all over the internet job boards and praying someone calls you?

OR are you being innovative?

Have you targeted your top companies? Are you going direct to company decision-makers? Are you networking (not net-begging)? How are you following up? Are you following up?

Don’t tell me there’s no name on the ad. Find out the name! If there’s a company name – you can get to the decision maker for your field.

Are you using social media like LinkedIn (my fave for job seekers), Twitter (check out Tweetmyjobs.com), Facebook? Hey, Betty White – at 88-and-a-half no less – got a job using Facebook – she hosted Saturday Night Live! So, that completely wipes out the age barrier issue to social media.

Do you have a blog? If so, are you demonstrating your thought leadership?

One of my clients has landed several offers because he has an excellent blog, and now a newsletter, which demonstrate his ability to do the job – which does happen to be public speaking about marketing and social media.

What’s your area of expertise? Can you create a blog on the topic?

Raving fans – have you raving fans who lobby for your success? Check out your reference list, how old is it? How many of those listed have you connected with recently? Do they know what you’ve been doing lately? If not, call. Send your latest resume. Let them know what you’ve been up to.

One of my clients did this, and learned that her old college professor died. Yeah. She had graduated in the ’80’s and still had the professor listed. Time to update!

LinkedIn is a super place to start culling for references (recommendations). The easiest way to get them? GIVE them. And you can post your LinkedIn link right on your resume for an instant reference check.

How else can you be like Apple? Brainstorm with friends and share your innovative job search ideas here!

Want more tips? Check out my newsroom and sign up for my newsletter.

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