Personal Branding – and Frank Zappa

Frank Zappa said, “Be who you is and not who you ain’t, cuz if you is who you ain’t you ain’t who you is.”


And who wants to be hired based on who they ain’t? ‘Cause then they’re expected to do what they can’t. The whole concept of personal branding is based on authenticity – not spin. Spin leaves you unhappy. Spin leaves you with unfulfilled expectations. Spin is fake.


Who are you? What do you value? What are you passionate about? What’s your vision for the world – and for yourself?


How can you bring this to your next gig? Or current one?


What can you do right now to play to your strengths more and your weaknesses less?


Take action. Be who you is.


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