Boston Globe interviews William Arruda

A few posts back we talked about lying on your resume. What happens? MIT dean of admissions resigns for just this thing. Hear what personal branding guru William Arruda has to say.

Discussion: Lying on your resume
(4/30/07 4:20 p.m.) MIT dean of admissions was forced to resign last week after admitting she lied on her resume 28-years-ago. Why did it take so long for MIT to figure it out? William Arruda comes to NECN to talk about it.

By the way, Arruda’s personal branding program Reach is a global leader. Check out our Reach certified branding programs.

And here’s our previous post on resume fibs.

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