Five Moves to Rock Your Network® Online

How do you leverage social media to network effectively and stay top of mind? Check out these five rock star moves to get connected, get known, and make your network thrive:

1. Pick Three: There are MANY social networks online to choose from, I recommend picking three so you can manage them effectively. For career and business development, I recommend: LinkedIn, Twitter, and Facebook. As of 2018, LinkedIn has more than 525 million members. In Q1 of 2018, Twitter had more than 335 million active users and Facebook topped 1.5 billion.

2. Create a branded bio: Tell a story in your social networking bios. Let your personality pop. Don’t regurgitate your resume information or company bio. Know that chemistry helps you land and KEEP new clients and jobs. Likability counts, so be interesting.

3. Know what you want: When you start networking online, it’s important to know what you want from the activity. If you want new clients, be sure your profile is on brand, up to date, professional, personal, and communicates your value and scope of practice. Have a professional, current headshot. For #LinkedIn, add a custom background image or color as well.

4. Join a group: Know that in order to make the most of an online group, you’ve got to take an active role. If you’ve got a business, join groups where your ideal clients will be, including niche and specialty groups. For job seekers, where might your ideal employer hang out? People like to do business with those having similar backgrounds and experiences.

5. Be relevant and add value: Social networking gives you a chance to demonstrate your thought leadership and set yourself apart from your competition. As an executive and leader in your profession, it is even more critical to demonstrate your expertise online.

Take Action: Review your current social networks and identify at least three action items from the above list you can implement immediately. Make an action plan to effectively manage your online network and communicate with your contacts regularly. It only takes minutes a day to fuel your network and fire it up!™ That way, your network is there for you when you need it.

Grab your free social media action plan here!

© 2010 – 2018 | Wendy J. Terwelp | All rights reserved.

Easy 5-minute Tips to Make Your Network Thrive



No time to network? Have you got five minutes?

Here are some quick tips to stay top of mind with your network and make it thrive.

1. Get Social: Set a specific purpose and time limit for your social media activities each day. This helps you avoid overwhelm or distraction (hey check out this link, which leads to that link, which leads to …). In your specified time frame, take a moment and tweet a reply to one of your followers. Have you read a great post on LinkedIn or Facebook? Hit the “like” button and share it with your connections.

2. Repurpose: Are you reading a great blog post or article you feel would benefit your network? Tweet a link or post a link to the story with a brief descriptor on LinkedIn or Facebook. Or if it’s relevant to only one or two people in your network versus the entire group, send a link to the story in an email: “Saw this article and thought you might find it helpful.”

3. Align networking with things you’re already doing: Going to a football game? Whether it’s the pros or your kids, game time is a great time to network. You’re sharing a common interest, which makes starting a conversation easy.

4. Make a plan: Going to a networking event or conference? Set a goal to meet at least three new people.

5. Create a dynamic, branded sound bite: Doing so helps you quickly address, “So, what do you do?” Check out chapter 5 of my book, Rock Your Network®, for a quick three-step formula to create a sound bite that helps you network with ease and confidence. Got a business? Shark Tank’s Daymond John says, you better be able to distill your brand down to two to five words. Are you ready for your next big gig?

Now that you have your networking plan, sound bite, and goals, you’re prepared for networking anytime, anywhere, I’d love to hear your networking stories and tips. Feel free to share in the comment section. Go get ’em!

© 1998 – 2014 | Wendy Terwelp . All rights reserved.



5 Quick Tips for Social Media and Your Job Search

Recently on LinkedIn, a person asked how others were using LinkedIn and other “more personal” social media sites for their job search. The responses were helpful. One thing struck me though, and that was the fact that some mentioned that they keep their more personal info on Facebook and have LinkedIn and Twitter for a more professional brand.

While the intention is good, it’s important to keep in mind these five tips to help you protect your brand and your rep:

1. Know that whether you use Facebook for your pals or for business, 79% of employers do check out your social media before an interview. (Microsoft survey 12/2009)

2. 45% of employers use what they find online to eliminate candidates from consideration.

3. ANYTHING you put online stays there forever. Remember when you were a kid and they talked about your “permanent record?” Guess what, your online ID is your permanent record. (Think about Google’s “wayback machine.”)

4. It’s always a good idea to check your privacy settings and ensure they’re secure. However, if it’s online, chances are someone can find it. Especially watch the “places” feature on Facebook! You don’t want a pal to “check you in” – when you’re on a lunch interview.

5. Google yourself regularly to see what pops up. Put your name in quotes, like this “Wendy Terwelp” – then see what’s mentioned in the first three pages.

If you’d like more tips on how to use social media to get hired faster, email me at for a FREE report. Yes, it’s really FREE! (If you also send along your snail mail address, I’ll include some extras.)

Graphic by SnapHappy Creative, LLC

Take 5 to Manage & Track Your Social Networks

Social Networking Wheel

With all the social networking sites, it can get overwhelming to manage them all as well as track what you’ve got online. With that in mind, here are five tools I use to track my social networking efforts and some for simultaneous posting. These tools will help you Rock Your Network® using just five minutes a day!

  1. – This is a terrific tool to shorten your links AND track those used in your Twitter, Facebook, LinkedIn, Plaxo Pulse and other social networks. This way, you can quickly and succinctly communicate your thought leadership by linking to your blog post or cool article. PLUS it’s FREE. Get your account.
  2. and – I use regularly if I want to post to all my networks and link it to a blog post or cool article. Same can be said for hootsuite.
  3. Got an iPhone? If so, I use Tweetdeck to manage my posts, post from off-site locations (like Summerfest, conferences, or other places of interest), check what people are saying, and review/respond to my direct messages (DMs).
  4. Want to see where your Twitter account rates? Check out and find out.
  5. Want to track it all – even your videos? Check out This site does it all. Tracks everything you do online.

All of the above tools are FREE.

Want more social networking tips to help you network using just five minutes a day?

JOB SEEKERS: Contact me at and put “SOCIAL NETWORKING REPORT” in the subject line.

Please include your name and snail mail along with your email – as I had a printer overrun for a recent presentation, “Social Networking: Get Personal; Get Hired!”

Did I mention my report is also FREE? First come, first served. I expect to run out quickly. 🙂

Get Personal: Take Your Social Network Offline

Courtesy of

Long gone are the days when “online” was synonymous with social isolation. In fact, we’re now witnessing the opposite: technology is driving people to connect and meet up with others in the “real world”. This mass mingling makes for an interesting trend, begging to be turned into new services for consumers. Here are five such services:

1. MEETUP EVERYWHERE — Meetup’s new service, Meetup Everywhere, is an open and free platform that helps people build communities based on a common interest. Organisers can map offline gatherings and share announcements and updates through Facebook and Twitter accounts. One recent initiative: ReadyMade magazine partnering with to encourage DIY crafters to host local “craft-ups”.

2. GATSBY — Gatsby is a mobile app that introduces people according to shared interests and locations, using Foursquare. Users tell Gatsby their Foursquare account details and describe their interests. Gatsby then searches for like-minded people locally and texts them with first names and what they have in common.

3. LOOPT MIX — Loopt Mix is a free iPhone app for finding and chatting to other users nearby. Users identify shared interests by means of tags and preferences on their personal profiles. There’s also a set of search filters for ad hoc link-ups. Favoured contacts can be flagged to provide users with quick access to their core social circle.

4. STREETSPARK — Another iPhone app using location to get people in touch, StreetSpark has a specifically romantic intent. Users describe themselves and the kind of person they hope to meet. The app then informs them when a possible match is nearby. No contact information is divulged automatically; people can chat and choose whether or not to identify themselves.

5. LOVESTRUCK — Also in the match-making business, UK-based Lovestruck is aimed at single professionals. The website and mobile apps use work locations as a base to link potential lovers. Customers can display their availability through status updates, and iPhone owners can also see if other users are in their current vicinity when they’re on the move.


Time to take your social network offline and get personal – that is, meet those in your network in person. The above are several resources for you to connect with them. The goal is to build your networking relationships. It’s a two-way street.

Want more help building your network? Check out Rock Your Network® Online.

Social Media Can Get You FIRED

Saw this article today:

Social networks causing employee-employer issues
Think your boss won’t hear about the time you griped about him on Facebook? Tony Puckett says you should think again. ‘In the digital age, it’s easier than ever for employees to say things publicly and for you to hear about it,’ Puckett said Friday in a speech at the 2010 Oklahoma Human Resources Conference and Expo, held at the Renaissance Tulsa Hotel and Convention Center. Employees and employers …
2010-05-07 19:01:41 Tulsa World

YES, social media can get you fired – and I’ve seen the results.

One company president gave me a call. He hired me for outplacement of an employee. Why? She was fired because she was using Facebook and other social networks on the job – and it was not part of her job duties.

One connection posted how much he hated his job on Facebook. He must have forgotten that he was a member of his employer’s fan page and group. They saw the post.

Think about it like this, if it doesn’t pass the mom and boss test, don’t post it!

What do I mean? If your boss reads the post, could you lose your job?

If your mom read it, would you be embarrassed? You would? Don’t post it!

Take Action: Review your Facebook, LinkedIn, MySpace, Twitter and other social networks. Do they pass the test?

Social Media Can Get You HIRED

Can social media help you get hired faster? YES, if you use it the right way.

Laura Gainor

Laura Gainor did. In March, Laura Gainor saw a job posting on Twitter for a position at Comet Branding in Milwaukee, WI. Based on the ad, Gainor launched a social media campaign, which landed her the gig in less than 30 days.

Gainor identified the company, did her research, and launched her campaign based on what she learned about the organization. She used all elements of social media to make her pitch as to why she was the best candidate for the role – and it worked.

Recruiter Todd Nilson (Twitter Handle: @talentline411) regularly posts job openings on Twitter. When asked if it works, he said (via Twitter), “So far so good. I get some kind people RTing [retweeting] me. Slightly better luck from LinkedIn updates, though.”

Probably because Nilson has an extensive LinkedIn network. As do I. Because my connections are connections I know personally, I am very comfortable in referring them to others. However, I’ve got to be asked in the right way.

For example, one recruiter emailed me via LinkedIn asking for more information about a candidate. Unfortunately, I had no idea who she was talking about. So, I picked up the phone. It turned out this candidate was a third-degree connection. That meant that the candidate was not directly connected to me (first degree), but rather connected to one of my direct connections.

The recruiter and I talked and she provided me with more specific details of the job, including: salary, location (city), position title, requirements, and a brief job description.

This enabled me to forward her email, along with my recommendation about her company, and provide more details about the gig to MY connection. This enabled him to forward more information to his connection – the candidate. This strategy helped my recruiter friend not only get referrals from me for the gig, but also more candidates from my direct connection.

The job was filled.

If you’re in job search mode, it pays to pick up the phone, especially if you are the direct connection to the person posting the job. If you aren’t, you can certainly email your direct connection to get more details.

Personally, all the people in my LinkedIn network are people I actually know and can refer with confidence. I recommend this strategy to those wishing to beef up their LinkedIn connections.

If someone wishes to connect with you and you have no idea who they are, you can either ignore the request or simply pick up the phone and find out more. If, after you connect, you feel this person would be a great addition to your network, add him or her.

In addition, whether you’re an employer, recruiter or candidate, it’s important to have a detailed LinkedIn profile that communicates YOU, your brand, and your personality. Go beyond the standard data.

See my LinkedIn profile here:

Note the story AND the recommendations. Build your profile accordingly.

Also, don’t forget about the in-person connection. Pick up the phone. Set up a meeting. According to CareerXRoads 2010 Source of Hire Study: Referrals make up 26.7% of all external hires. (Translation: Networking!)

Want more tips on how to make that personal connection the right way – and using just five minutes a day? Check out “Rock Your Network®.”