Social Media Can Get You HIRED

Can social media help you get hired faster? YES, if you use it the right way.

Laura Gainor

Laura Gainor did. In March, Laura Gainor saw a job posting on Twitter for a position at Comet Branding in Milwaukee, WI. Based on the ad, Gainor launched a social media campaign, which landed her the gig in less than 30 days.

Gainor identified the company, did her research, and launched her campaign based on what she learned about the organization. She used all elements of social media to make her pitch as to why she was the best candidate for the role – and it worked.

Recruiter Todd Nilson (Twitter Handle: @talentline411) regularly posts job openings on Twitter. When asked if it works, he said (via Twitter), “So far so good. I get some kind people RTing [retweeting] me. Slightly better luck from LinkedIn updates, though.”

Probably because Nilson has an extensive LinkedIn network. As do I. Because my connections are connections I know personally, I am very comfortable in referring them to others. However, I’ve got to be asked in the right way.

For example, one recruiter emailed me via LinkedIn asking for more information about a candidate. Unfortunately, I had no idea who she was talking about. So, I picked up the phone. It turned out this candidate was a third-degree connection. That meant that the candidate was not directly connected to me (first degree), but rather connected to one of my direct connections.

The recruiter and I talked and she provided me with more specific details of the job, including: salary, location (city), position title, requirements, and a brief job description.

This enabled me to forward her email, along with my recommendation about her company, and provide more details about the gig to MY connection. This enabled him to forward more information to his connection – the candidate. This strategy helped my recruiter friend not only get referrals from me for the gig, but also more candidates from my direct connection.

The job was filled.

If you’re in job search mode, it pays to pick up the phone, especially if you are the direct connection to the person posting the job. If you aren’t, you can certainly email your direct connection to get more details.

Personally, all the people in my LinkedIn network are people I actually know and can refer with confidence. I recommend this strategy to those wishing to beef up their LinkedIn connections.

If someone wishes to connect with you and you have no idea who they are, you can either ignore the request or simply pick up the phone and find out more. If, after you connect, you feel this person would be a great addition to your network, add him or her.

In addition, whether you’re an employer, recruiter or candidate, it’s important to have a detailed LinkedIn profile that communicates YOU, your brand, and your personality. Go beyond the standard data.

See my LinkedIn profile here:

http://www.linkedin.com/in/wendyterwelp

Note the story AND the recommendations. Build your profile accordingly.

Also, don’t forget about the in-person connection. Pick up the phone. Set up a meeting. According to CareerXRoads 2010 Source of Hire Study: Referrals make up 26.7% of all external hires. (Translation: Networking!)

Want more tips on how to make that personal connection the right way – and using just five minutes a day? Check out “Rock Your Network®.”

JobCamp2 – Milwaukee

Things are heating up here in Milwaukee this summer. We’ve got Summerfest starting this week (yes I am going!) and on July 9th check out JobCamp2. This is a very exciting daylong event for job seekers. And it is FREE, that’s right, FREE.

The event runs from 11 a.m. to 7 p.m. on Thursday, July 9, 2009

Register here: http://jobcamp2.eventbrite.com/

Price of admission: FREE
OK practically free. All you need to do is to donate a non-perishable food item to benefit the Hunger Task Force. You can do that! What’s a can of peas cost? How about tuna?

What you get: An ENTIRE DAY of experts! Workshops all day long. PLUS, table talks where you can ask the expert questions about job-related topics.

My gig: 11 a.m. BE THERE
Job Seekers – Personal Branding: Stand Out; Get Hired Faster!

Nike, Starbucks, and Trump: These companies know that branding is critical – it’s what makes them stand apart from their competition. However, branding isn’t just for big companies with big advertising budgets. To win in today’s competitive job market, personal branding is an essential part of the game.

Wendy Terwelp, Career Coach and Personal Branding Strategist (www.knocks.com) says, “Everything you do, say, and wear says something about you. The challenge for most professionals is that they lack the discipline necessary to take control of their personal brands. As a result, their peers choose it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself.”

During this workshop-style program, Wendy Terwelp shares her tips, tricks, and strategies to help you stand out from the crowd the right way to get what you want. Whether it’s a promotion, new job, or more business, knowing – and taking control – of your brand is the first step. Get ready to rock during this program and discover YOUR brand, tips to take control, and strategies to make you a rock star at work.

Note: Fabulous door prizes will be awarded!

Follow-on Table Topic: Noon
Job Seekers – Personal Branding

Entrepreneurs – don’t miss out on branding! My table talk for entrepreneurs is at 2 p.m.
Topic: Personal Branding: Stand Out; Get More Clients

See you there!

Personal Branding and The Likable Engineer

Hired Engineer

Hired Engineer

Guest Blogger: Robert Bachman, The Likable Engineer

(with editorial notes by Wendy Terwelp)

Just wanted to drop you a note and let you know I successfully landed a position as a Project Manager. It is a great fit and I am looking forward to starting my new position.  I wish to thank you again for the chat we had after your branding workshop and the advice you provided me.

(Note: Bob landed his new gig less than 4 weeks after attending my workshop.)

I have received many positive comments on my tag line “The Likable Engineer”.  I have only received one negative from another engineer, who thought it trite and self-serving, but at least he remembered.  OBTW: He’s typical engineer that can’t get out of his comfort zone and network.

(Note: Bob gets it. Strong personal brands attract and repel. It’s OK the other engineer didn’t get it, because Bob did – and is hired with a company that fits his brand.)

Here is a synopsis of my search, since as an engineer I like to focus on numbers, and also what I learned this time around.

To share my numbers in 141 days of searching it was a 6-to-7 hours-a-day, 7-days-a-week job.  I sent out 28 resumes, 32 marketing letters, had 41 one-on-one networking meetings, went to 31 networking events, had 15 interviews, did 7 mentoring/coaching sessions with people [some their first search in 20+ years], volunteered for 5 events, spoke to 4 groups on the techniques of networking in the job search from the perspective of someone doing it daily, and did a great deal of sharing my job seeking knowledge.

(Note: Check out how Bob totally embraced the “givers gain” philosophy – even though he was out of work – he still helped others! Bob’s rock star attitude is important to grasp as well as his givers gain actions. Hence my bold phrases in the above paragraph.)

I often get asked what did I learn in the process:

1) I learned I am in sales and marketing selling MY value proposition,

2) I learned language is so important.  It’s not I think I can do the job, it’s I know I can do the job. Think, can, and maybe where appropriate are replaced with know, will, and absolutely.

3)  I discovered in myself a real desire to help others through this process.  I will continue to provide support where I can through 40Plus and other venues to coach and mentor.  I have learned too much to bury it in the sand.  It continues to make me wonder what else God has planned for me.

We learn more from giving then we do from getting.

(Note: What more can I say? Bob, you have said it all. I hope readers find this inspiring. Feel free to share your story!)

Personal Branding: Terwelp speaks at Women in Communications event

Nike, Starbucks, and Trump: These companies know that branding is critical – it’s what makes them stand apart from their competition. But branding isn’t just for big companies with big advertising budgets. To win in today’s competitive job market, personal branding is an essential part of the game.

Wendy Terwelp, Career Coach and Personal Branding Strategist (www.knocks.com) says, “Everything you do, say, and wear says something about you. The challenge for most professionals is that they lack the discipline necessary to take control of their personal brands. As a result, their peers choose it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself.”

During this workshop style program, Wendy Terwelp shares her tips, tricks, and strategies to help you stand out from the crowd the right way to get what you want. Whether it’s a promotion, new job, or more business, knowing – and taking control – of your brand is the first step. Get ready to rock during this program and discover YOUR brand, tips to take control, and strategies to make you a rock star at work.

Note: Fabulous door prizes will be awarded!

WHEN
Tuesday, March 10, 2009 11:30 AM – 1:30 PM

WHERE
Italian Conference Center
631 E. Chicago Street
Milwaukee, WI 53202

Register here: http://tinyurl.com/aoldj5.

Good news: Hired over the holidays

Randy’s story: “I have truly been blessed to the job search efforts pay off so handsomely during: one of the longest recessions on record, the Holiday Season, the end of a lame-duck presidency, and a career change. On top of financial stability, I am able to spend more time with my family in my new career… life is good! I am grateful for your service – thank you for helping me land a great gig during the holidays!”

 

Randy got this gig for lots of reasons:

  1. Took the initiative and made the investment to get branded, get a solid career focus, and a professional resume and cover letter written by a career pro (that’s me).
  2. Networked: Randy networked with everyone – and did so the right way.
  3. Took action: Randy not only networked, but when cool opportunities arose – even over the holidays – he took action and got his resume to the decision-maker FAST.
  4. Polished interviewing skills: Randy cranked up his interview with stories – stories about how his skills were directly transferable to this new industry, how he contributed to his previous employer’s bottom-line, and how he could make an immediate, and positive contribution to this new industry and organization.
  5. Negotiated successfully: Randy negotiated a great salary by capitalizing on how he could help that company get a return on their investment in him. In fact, despite a dramatic career change (from pilot to project manager) he got a salary increase!

 

Most importantly, Randy had the right attitude throughout the process. He stayed positive, never gave up, and took action on what he learned.

 

If you want to get hired in this economy, learn from Randy!

 

Amy did. She’s got an interview this week. She learned about a gig through her network, updated her resume, and directly referenced the networking connection in her cover letter, and got it to the decision maker within two days. She landed an interview with “the big cheese.”

 

Challenge: What action can you take this week to land your next big gig?