Personal Branding and The Likable Engineer

Hired Engineer

Hired Engineer

Guest Blogger: Robert Bachman, The Likable Engineer

(with editorial notes by Wendy Terwelp)

Just wanted to drop you a note and let you know I successfully landed a position as a Project Manager. It is a great fit and I am looking forward to starting my new position.  I wish to thank you again for the chat we had after your branding workshop and the advice you provided me.

(Note: Bob landed his new gig less than 4 weeks after attending my workshop.)

I have received many positive comments on my tag line “The Likable Engineer”.  I have only received one negative from another engineer, who thought it trite and self-serving, but at least he remembered.  OBTW: He’s typical engineer that can’t get out of his comfort zone and network.

(Note: Bob gets it. Strong personal brands attract and repel. It’s OK the other engineer didn’t get it, because Bob did – and is hired with a company that fits his brand.)

Here is a synopsis of my search, since as an engineer I like to focus on numbers, and also what I learned this time around.

To share my numbers in 141 days of searching it was a 6-to-7 hours-a-day, 7-days-a-week job.  I sent out 28 resumes, 32 marketing letters, had 41 one-on-one networking meetings, went to 31 networking events, had 15 interviews, did 7 mentoring/coaching sessions with people [some their first search in 20+ years], volunteered for 5 events, spoke to 4 groups on the techniques of networking in the job search from the perspective of someone doing it daily, and did a great deal of sharing my job seeking knowledge.

(Note: Check out how Bob totally embraced the “givers gain” philosophy – even though he was out of work – he still helped others! Bob’s rock star attitude is important to grasp as well as his givers gain actions. Hence my bold phrases in the above paragraph.)

I often get asked what did I learn in the process:

1) I learned I am in sales and marketing selling MY value proposition,

2) I learned language is so important.  It’s not I think I can do the job, it’s I know I can do the job. Think, can, and maybe where appropriate are replaced with know, will, and absolutely.

3)  I discovered in myself a real desire to help others through this process.  I will continue to provide support where I can through 40Plus and other venues to coach and mentor.  I have learned too much to bury it in the sand.  It continues to make me wonder what else God has planned for me.

We learn more from giving then we do from getting.

(Note: What more can I say? Bob, you have said it all. I hope readers find this inspiring. Feel free to share your story!)

Need a job? Get social – in a networking kind of way

By Erica Perez of the Journal Sentinel

When University of Wisconsin-Madison alum Rebecca Thorman went after a job leading Magnet, a nonprofit organization that seeks to attract and retain young professionals, her blog was key to snagging the position because it showed interviewers she was an expert on Generation Y. »Read Full Article

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Great tips provided in this story – including burying your digital dirt. Want more help building and growing your social network for your job search?

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Metro Milwaukee job growth

By Joel Dresang of the Journal Sentinel

Metropolitan Milwaukee was one of only three urban areas nationally to increase its percentage of jobs close to downtown in the last decade, according to a new study by the Brookings Institution.

The study looks at the geographical concentration of jobs in 98 metro areas, finding that 95 experienced what researchers called “job sprawl,” with rising shares of employment drifting farther out from central cities between 1998 and 2006.

In the four-county Milwaukee area, 23% of the jobs were within three miles of downtown in 2006 compared with 22.6% in 1998. The other metro areas that increased their concentration of jobs so close to the urban core were the Chattanooga, Tenn., area and the area around Oxnard, Thousand Oaks and Ventura, Calif.

»Read Full Article