Networking: Be Open to Amazing Stories

Wendy Terwelp Leave a comment

Networking can take place anytime, anywhere. Be open to all possibilities and be willing to listen attentively to people’s stories. There are many amazing stories out there, like Mildred’s.

Here’s what happened while waiting for my plane at Ronald Reagan Washington National Airport (DCA) this weekend.

I was sitting in the waiting area, which was jammed. The plane was deboarding around the same time passengers for the next flight were supposed to board. The woman next to me and I both look at our tickets and start talking about the flight.

The conversation begins simply and comfortably. She asks me where I’m going – it’s Milwaukee. She tells me Milwaukee’s her connecting flight to San Diego. I tell her I’m jealous because San Diego is gorgeous. She shares with me that she’s speaking in San Diego, mentions the convention title, and then shares her story…

Had I not paid attention to those around me and just focused on my book, I never would have had the privilege to meet her.

Here’s who she is – and her story of survival: Mildred Muhammad

 

How to Create a Networking Plan that Works

Wendy Terwelp 4 Comments

Would you like to get more results when you network? Here’s how to create a networking plan that works:

1. Schedule a regular time each week to network. We all get busy, even when unemployed. (Those “honey-do” lists seem to grow.) By scheduling regular time in your calendar to network, it not only gets done, but you’ll feel more confident and comfortable in networking situations, avoid the hermit syndrome, and meet people who want to help you. Know that people want to help you and see you succeed.

2. Schedule 10 minutes each day to use social media, including providing status updates, relevant links that demonstrate your thought leadership, and quick emails to those who’ve updated their statuses with wins. For example, if you read your LinkedIn updates and a friend has landed a new position, send her a brief congratulatory note.

3. Determine which offline, in-person groups you will join and how often they meet. Take an active role in the organization, such serving as the chapter ambassador. This helps you meet more people and overcome some of the jitters of being in a new group.

4. Set networking goals for yourself. For example, when attending a new group, set a goal to meet three new people. Write this goal in your calendar where you’ve scheduled the meeting.

5. Prepare and rehearse your sound bite. Networking can take place any time, any where. Be prepared.

6. Update your network regularly with the action steps you’ve taken. If a friend referred you to a contact and you set up an informational interview, let your friend know that you made the connection and got results.

Make your job search your new full-time job. Scheduling networking activities will not only help you feel more productive, but help you land your next job much, much faster.

Want more networking tips? Check out Rock Your Network®, the book.

What to Say at Networking Events

Wendy Terwelp 3 Comments

Tongue-tied at networking events? Here are some tips to start a conversation.

Have at least three open-ended questions you can ask any person at the networking event.

Here are open-ended questions that encourage conversation:
1) What brings you to today’s meeting?
2) What one or two things would you like to take away from this event?
3) What’s the coolest thing that’s happened to you all week?

NEVER ask: “Do you know anyone who’s hiring?”

Your goal is to create real and helpful connections, NOT close the deal on a job offer or try to collect the most business cards in the room.

Want more networking tips? Read, “Rock Your Network®”

10 Things Social Media is NOT

Wendy Terwelp Leave a comment

Guest Blogger, Dana Van Den Heuvel, MarketingSavant

Social media. Very few two-word phrases conjure up so many expectations and misconceptions as these two words put together. For as much as social media can do, there is still plenty that it can’t. Here are the top 10 things that social media can’t do, along with a mind map on the things that you can do about the 10 things that social media can’t do…

  1. Social Media Isn’t and Will Never Be Totally Free: If you want results, build deep experience within your own team to reduce cost
  2. Be Your Marketing Strategy: Social media is not a strategy. In fact, in a few years, we won’t be talking about it with the reverence we now have for it, rather, it will be assumed that it’s part of everything you’re doing, if not the center of it all.
  3. Guarantee Sales: Social media cannot and will not likely ever be a sales engine. It’s a marketing and communication engine. It supports sales and like most all other forms of marketing, it’s up to you to convert.
  4. Succeed With a Half-Assed Effort: Social media requires dedication, and like anything else, you get out what you put in. Consistency is the first key to social media success. Get consistent, and you’ll see results. Build a plan to publish social content in the 1-7-30-4-2-1 rhythm and you’re more likely to succeed.
  5. Change Your Company For You: Social media requires active change management and a corporate culture to support it. Get the right people involved to lead and support the effort – that will change your company.
  6. Replace Advertising/Sales Team/etc.: You still need to meet people in their medium and social media is just ONE of the ways to build business for your brand.
  7. Be Your Only Go-to-Market Method: Your best bet is to build an integrated approach where social media builds on your other channels. Budget across channels, and include social in that budget.
  8. Deliver Quick Success: Social media is NOT (usually) quick. In fact, it’s really only done well as a long-term commitment. Focus on delivering genuine value to a devoted base of customers first and activate that base only after you’ve built trust and social capital.
  9. Be a One-off Project: Ongoing conversation is what makes social so powerful. Get out of ‘campaign mode’ and into ‘conversation mode’.
  10. Create Conversation from Nothing: You MUST create/re-imagine/curate great content to get great conversation.

Click here to download Dana’s mind map of the above.

Dana Van Den Heuvel is the founder of the marketing consulting firm, The MarketingSavant Group. An award-winning marketing blogger, Dana is also the author of the American Marketing Association’s “Marketech Guide to Marketing Technology” and their “Guide to Social Network Marketing” and the creator of the AMA’s TechnoMarketing training series, Advanced Social Media training series and B2B Social Media training series. Dana is also a member of Rock Your Network®.

Your Cell Phone Can Ruin Your Interview

Wendy Terwelp 6 Comments

By Guest Blogger, Isabella York

In today’s modern world, cell phones play a very important role in communication. Everyone, including students, use cell phones to keep in touch with others, to convey an important message or to find information in an instant.

For those looking for a job, your cell phone could be your best friend when you need to call companies to inquire about job openings or to confirm an interview with a prospective employer. But, when used inappropriately, cell phones could cost you the job you want.

You can’t answer your phone every time it rings. And you shouldn’t, especially when you’re on an important job interview. Unfortunately, though, a lot of people break this rule. This definitely calls for some brushing up on cell phone etiquette.

First, here are some pet peeves headhunters have when it comes to interviewing people who can’t seem to part from their phones.

  1. Gabbing or texting nonstop on your phone while waiting for your interview. OK, so it’s not your turn yet to impress the employer with your wit and charm. But that does not give you license to chat or text ceaselessly in the waiting area. That seemingly oblivious receptionist at the front desk could be eavesdropping on you or secretly eying you from a distance. Your private conversations could turn out to be not-so-private after all when word about your chatting or texting marathons reaches the hiring manager. That just gives a bad impression, so please, take your personal business elsewhere or wait until the interview is over.
  2. Using the internet feature of your phone. Many new cellphones these days come with browsing features that help people get information on the go. Even if your data plan allows you to surf whenever you feel like it, remember that you are waiting for a job interview. You may think that this is not as severe as talking or texting on your phone, but it is. Surfing while waiting shows you’re bored and that you’re better off somewhere else than waiting for hours for your interview to happen.
  3. Using your phone to take down notes. Surprise, surprise! Some people actually DO this during job interviews. You know from the moment you accepted the interview invitation that you need to take down notes to retain information. Why would you be using your cell phone to record information, when you could’ve brought a notebook or an organizer for that purpose?
  4. Answering a call in the middle of the interview. Unless you’re expecting an emergency call from your wife who’s about to give birth or other related emergency (although, if it’s an emergency, why would you be expecting it anyway?), your phone should be turned off during the interview. Making a potential employer wait for you while you finish your phone conversation is just plain rude. The hiring manager wouldn’t think twice about kicking you out of the room, at least mentally.
  5. Talking to someone in the company’s restroom. This can be summed up in one word: gross. Whatever your business is, don’t talk about it in the restroom, especially not in the company where you’re having an interview. You don’t know who else might be in hearing range and listening to every juicy detail you dish while on the phone.

Having said those things, there are good practices to observe so you don’t jeopardize the job of your dreams. Some tips:

  1. Instead of burying your face on the phone while waiting for your interview, consider mentally rehearsing your answers to possible questions that may pop up during the interview.
  2. Before entering the interviewer’s room, turn your cell phone OFF. Yes, you read that right: Off. Even if you have your phone on vibrate mode, your interviewer would still hear its buzzing sound and that could interrupt the flow of conversation.
  3. If you are expecting an important phone call, inform your caller not to contact you during specific hours.
  4. Ask someone else to take the call for you or run your errands BEFORE you head out to your interview.
  5. Turn on your voice mail so you can listen to your messages after the interview.

It is important to make a good impression on your job interview. Even if you have a list of great accomplishments, those things won’t matter much if you don’t show respect to your future employer. Nonverbal communication matters greatly especially when meeting someone for the first time. Use your cell phone sparingly when waiting for an interview or preferably not at all.

Isabella York’s background includes serving in Human Resources with Balsam Hill,  a provider of fine pre-lit Christmas Trees. She’s also a busy mother with a son to raise, who enjoys being outside in her backyard garden. 

Graphic by SnapHappy Creative LLC.

Want more help with interviews? Check out Invincible InterviewsSM