Why Small Businesses Rock

Saw this article and had to pass it on:

Being big isn’t what it used to be for business.

Mega status once mattered in all kinds of ways. Sprawling buildings, giant law firms and big accounting firms were the vogue.

“And then small happened,” writes Seth Godin.

Godin is the author of Small is the New Big: And the 183 Other Riffs, Rants, and Remarkable Business Ideas.

Click here for the rest of the article

Who are you? Google yourself and find out.

If you’re not checking out your online identity, someone else may be. Whether you’re looking for a job or running a business, digital dirt is out there.

According to a recent survey of 100 executive recruiters done by ExecutNet, 77% of recruiters reported using search engines to find background data on candidates. Of that number, 35% eliminated a candidate because of what they found online, an increase over the prior year’s total of 26%.

Of 136 executive job hunters surveyed, the vast majority (82%) expected recruiters to check their names out on a search engine. But only 33% actually searched for information on themselves, to see what employers might see.

What’s the net saying about you? Check out your current image. If there’s dirt, bury it by addressing the issues OR ensuring you have better – and more recent – material out there. Create an on-brand blog that highlights you in your best light. Check out my previous post “Blog and Get Hired” for some ideas.

Social Networking: Not just for college students

Social networking sites like MySpace and FaceBook are not just for college students. While this iMedia link highlights how to use the sites for marketing a business, there are some great tips here for marketing and branding yourself.

Does it work? Heck yes. Check out the Wall Street Journal article, “Moguls of New Media,” profiling many of the sites’ stars and their results. For example, according to the article “Christine Dolce, whose MySpace page boasts nearly one million friends — making her arguably one of the most connected people on the Internet. A 24-year-old cosmetologist who until a few months ago worked at a makeup counter in a mall, she now has a manager and a start-up jeans company and has won promotional deals for two mainstream consumer brands.” She also snags $5,000 per personal appearance. Another site profiled, YouTube.com, helped some musicians gain a fan base. Flickr.com helped one photographer land a gig with Toyota.

The samples demonstrated in the Wall Street Journal article are pretty amazing. A lot went into the online identity and presentation of these self-made “stars.” They created brands for themselves and gained a fan base.

These are tips you can use to increase your professional brand identity online. Maybe the next job offer we’ll hear about is yours!