Personal Branding

Social Media Can Get You FIRED

Wendy Terwelp 1 Comment

Saw this article today:

Social networks causing employee-employer issues
Think your boss won’t hear about the time you griped about him on Facebook? Tony Puckett says you should think again. ‘In the digital age, it’s easier than ever for employees to say things publicly and for you to hear about it,’ Puckett said Friday in a speech at the 2010 Oklahoma Human Resources Conference and Expo, held at the Renaissance Tulsa Hotel and Convention Center. Employees and employers …
2010-05-07 19:01:41 Tulsa World

YES, social media can get you fired – and I’ve seen the results.

One company president gave me a call. He hired me for outplacement of an employee. Why? She was fired because she was using Facebook and other social networks on the job – and it was not part of her job duties.

One connection posted how much he hated his job on Facebook. He must have forgotten that he was a member of his employer’s fan page and group. They saw the post.

Think about it like this, if it doesn’t pass the mom and boss test, don’t post it!

What do I mean? If your boss reads the post, could you lose your job?

If your mom read it, would you be embarrassed? You would? Don’t post it!

Take Action: Review your Facebook, LinkedIn, MySpace, Twitter and other social networks. Do they pass the test?

Social Media Can Get You HIRED

Wendy Terwelp 3 Comments

Can social media help you get hired faster? YES, if you use it the right way.

Laura Gainor

Laura Gainor did. In March, Laura Gainor saw a job posting on Twitter for a position at Comet Branding in Milwaukee, WI. Based on the ad, Gainor launched a social media campaign, which landed her the gig in less than 30 days.

Gainor identified the company, did her research, and launched her campaign based on what she learned about the organization. She used all elements of social media to make her pitch as to why she was the best candidate for the role – and it worked.

Recruiter Todd Nilson (Twitter Handle: @talentline411) regularly posts job openings on Twitter. When asked if it works, he said (via Twitter), “So far so good. I get some kind people RTing [retweeting] me. Slightly better luck from LinkedIn updates, though.”

Probably because Nilson has an extensive LinkedIn network. As do I. Because my connections are connections I know personally, I am very comfortable in referring them to others. However, I’ve got to be asked in the right way.

For example, one recruiter emailed me via LinkedIn asking for more information about a candidate. Unfortunately, I had no idea who she was talking about. So, I picked up the phone. It turned out this candidate was a third-degree connection. That meant that the candidate was not directly connected to me (first degree), but rather connected to one of my direct connections.

The recruiter and I talked and she provided me with more specific details of the job, including: salary, location (city), position title, requirements, and a brief job description.

This enabled me to forward her email, along with my recommendation about her company, and provide more details about the gig to MY connection. This enabled him to forward more information to his connection – the candidate. This strategy helped my recruiter friend not only get referrals from me for the gig, but also more candidates from my direct connection.

The job was filled.

If you’re in job search mode, it pays to pick up the phone, especially if you are the direct connection to the person posting the job. If you aren’t, you can certainly email your direct connection to get more details.

Personally, all the people in my LinkedIn network are people I actually know and can refer with confidence. I recommend this strategy to those wishing to beef up their LinkedIn connections.

If someone wishes to connect with you and you have no idea who they are, you can either ignore the request or simply pick up the phone and find out more. If, after you connect, you feel this person would be a great addition to your network, add him or her.

In addition, whether you’re an employer, recruiter or candidate, it’s important to have a detailed LinkedIn profile that communicates YOU, your brand, and your personality. Go beyond the standard data.

See my LinkedIn profile here:

http://www.linkedin.com/in/wendyterwelp

Note the story AND the recommendations. Build your profile accordingly.

Also, don’t forget about the in-person connection. Pick up the phone. Set up a meeting. According to CareerXRoads 2010 Source of Hire Study: Referrals make up 26.7% of all external hires. (Translation: Networking!)

Want more tips on how to make that personal connection the right way – and using just five minutes a day? Check out “Rock Your Network®.”

Personal Branding: Lessons from GLEE

Wendy Terwelp Leave a comment

By Wendy J. Terwelp, Career Coach, Brand Strategist

On Tuesday’s episode of Glee, Sue Sylvester tells two students, “Now if you’ll excuse me, I have to put in a call to the Ohio Secretary of State notifying them that I will no longer be carrying photo ID. You know why? People should know who I am.”

Do people know who you are? The right people?

While you may not have the need of Ms. Sue Sylvester, who feels everyone should know who she is, it’s important to have the right people know who you are.

Who are those right people? Here are some tips to identify them – and make the connection.

1. Know your career goal. The stronger focus you have on your goal, the easier it is to attain it.
2. Know the industry you serve. Target 25 companies.
3. Who needs to know about you in this industry? Make a list.
4. Who are the key players? Check professional organizations – and join! Attend meetings regularly. Play a key role. Get connected to the key players.
5. Know what you bring to the tables others do not. Think about it like this, why should someone hire you? What skill, ability, RESULTS, have you achieved that would motivate your new and current connections to open up their contact database and give you names? Share the reason with them.

Next, make the call!

Want more tips? Check out Rock Your Network® for Job Seekers.

Did you miss Glee? Here’s a link to the episode on Hulu.com.

PS: Lots more about personal branding in this episode – check out the last song by Mercedes.

Interview Wardrobing on a Budget

Wendy Terwelp Leave a comment

Normally I’m all about recommending my favorite personal shopper at Macy’s to clients for interview attire. (Picture Stacy London & Clinton Kelly of TLC’s “What Not to Wear.”)

Not everyone has that kind of budget.

Here’s what to look for at resale shops, second-hand stores, and places like The Bottomless Closet, Goodwill, and St. Vincent DePaul:

1. Name brands. Yes, people donate real name brand clothing like Brooks’ Brothers, Chaus, Eileen Fisher, Ralph Lauren, etc. Look for good quality brands. They tend to be more classic in style as well.

2. Current style. Some resale and consignment shops require donors and consignment clients to provide CURRENT styles — one or two years’ old tops. (Note: Anything that looks like the REAL ’80’s forget it!)

3. Good fabric. Say goodbye to polyester and hello to cashmere, wool, and cotton. Real fabrics like these demonstrate quality.

4. NO shoulder pads. Shoulder pads are always a risk. They’re usually way too big! And that screams DATED.

5. Lapels – watch out. Check out current magazines, fashion websites, etc. BEFORE you shop. This way you are on track and in style when you choose your blazer.

6. Skirt length – check it. It must be current. Not too short, not too long. Preferably one inch above the knee at the highest, at the knee at the lowest.

7. Wear and tear are NO-NOs. Many people donate good quality items – and sometimes new items. Check for original tags. Check sleeves, cuffs, and necklines for wear. Don’t forget to check the pits. Yes, I said it.

8. Shoes. Sometimes you can get quality shoes for cheap. Be sure the style is CURRENT. The fit is solid on your foot. The wear and tear are minimal to ZERO. And that they are good quality leather, so you can polish them up.

9. FIT. Try it on at the store. Yes, you must. Fit is mission critical in selecting potential interview and work clothing. If it’s close and you have to have it, get it tailored.

Good luck hunting!

Here’s a cool event happening that benefits YOU and the community:

Spring Cleaning Sale at The Bottomless Closet!

Items priced from $2 to $10

  • Suits
  • Jackets/Blazers
  • Dresses
  • Slacks
  • Tops
  • Shoes and Accessories

Dates:

5/6; 10AM – 3PM

5/7; 10AM – 3PM

5/8; 10AM – 3PM (bag sale; $5.00 per bag)

All sales are final, credit card accepted for purchases.

LOCATION:

6040 West Lisbon Avenue, Suite 101 • Milwaukee, Wisconsin, 53210

P: 414.875.9290 • E:  bclosetmilwaukee@aol.com

Bottomless Closet also accepts donations. Their clothing benefits low-income women looking for work. Please bring work attire, should you wish to donate.

Conan vs. Leno – which team are you on?

Wendy Terwelp Leave a comment

OK, I was trying to avoid even getting into this topic, however I had to see what all the fuss was about.

I saw Conan with Ricky Gervais (love Ricky) and they were both talking negatively about NBC. This was before Gervais hosted the upcoming awards show. Then I saw another episode, and there was Conan opening the stage drapes and showing off his “car mouse” made using the “most expensive car in the world.” He said he could do it because it was “in his contract.”

Conan O’Brien Goes on A Wild Spending Spree on NBC’s Dime

Leno instead, talked about how he had Late Night first and his boss, NBC made a change. He then calmly explained how he went with the decision, despite earning top ratings during his run. Now he gets his old job back. Very classy. No bad-mouthing his employer. No bad-mouthing Conan.

Here’s the CNN version.

What are your thoughts?

Mine are:
1. Don’t bad-mouth your employer, no matter what. I know it’s tough. Refrain yourself!
2. Television is a business. Crappy ratings can get you fired.
3. Don’t run up the bill before you leave — even if it is in your contract. Leaves a bad taste in your employer’s mouth and can hurt your chances of getting hired in the future. Think about it, who wants to hire an adult who has multimillion dollar temper tantrums? (Besides reality TV.)
4. Be professional. You are the brand. Own it.
5. Exit with class. You’ll still have a bridge, if you need it later. Look, they gave Leno his old job back. Oftentimes a person is downsized and later rehired. Classy exits give you a better shot.

Who would you rehire and why? Share your thoughts!