Personal Branding: Terwelp speaks at Women in Communications event

Nike, Starbucks, and Trump: These companies know that branding is critical – it’s what makes them stand apart from their competition. But branding isn’t just for big companies with big advertising budgets. To win in today’s competitive job market, personal branding is an essential part of the game.

Wendy Terwelp, Career Coach and Personal Branding Strategist (www.knocks.com) says, “Everything you do, say, and wear says something about you. The challenge for most professionals is that they lack the discipline necessary to take control of their personal brands. As a result, their peers choose it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself.”

During this workshop style program, Wendy Terwelp shares her tips, tricks, and strategies to help you stand out from the crowd the right way to get what you want. Whether it’s a promotion, new job, or more business, knowing – and taking control – of your brand is the first step. Get ready to rock during this program and discover YOUR brand, tips to take control, and strategies to make you a rock star at work.

Note: Fabulous door prizes will be awarded!

WHEN
Tuesday, March 10, 2009 11:30 AM – 1:30 PM

WHERE
Italian Conference Center
631 E. Chicago Street
Milwaukee, WI 53202

Register here: http://tinyurl.com/aoldj5.

Top 5 Ways to be a Networking Superhero

Today’s post is courtesy of my pal, Phil Gerbyshak:

I am blessed to be able to connect with TONS of people around the world, for a variety of reasons. Sometimes, I don’t know why people want to connect with me, but unless they are trying to sell me a watch, I’ll connect with them.

This week’s newsletter is actually because a new friend asked me about my tips on how SHE could become a networking super hero. I hope these tips are helpful for you – and for her!

1) Be who you are, forget who you are not – If you love pizza, say so, and don’t be afraid of it. If you’re shy, that’s okay, just listen. Whatever/whoever you are, focus on that.

2) Add value FIRST. If you want to connect with someone, share something with them that can add value to their life. Be it an article, a tip, another connection, whatever. Add some value FIRST.

3) Be open to possibilities – You never know who/what can add value to your life. Be open to whatever possibilities might happen, even if they seem less than awesome.

4) Smile always – whatever happens, happens. Smile and roll with it, and respond with a smile.

5) Know your brand – who you are, and what you know, is why people are connecting with you. Understand this, and leverage this. Use it, and have FUN.

Phil can be reached on his blog: http://philgerbyshak.com.

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Want more networking tips? Check out Wendy’s Top 10 here!

And if you want to check out a cool networking group, visit Facebook and check out Rock Your Network®. There’s one for job seekers and rock stars at work as well as one for career colleagues. Enjoy!

White-collar workers hit by recession

Courtesy of JSOnline.com:

The number of unemployed white-collar workers is up 92% in the last 12 months, the steepest climb of any occupational group, according to the latest government data. Unemployment among college graduates is up 90% during the same font. »Read Full Article

Check out our newsroom for FREE career tips. Take action now!

Want more help with the social networking this article talks about? Check out Rock Your Network® Online.

Good news: Hired over the holidays

Randy’s story: “I have truly been blessed to the job search efforts pay off so handsomely during: one of the longest recessions on record, the Holiday Season, the end of a lame-duck presidency, and a career change. On top of financial stability, I am able to spend more time with my family in my new career… life is good! I am grateful for your service – thank you for helping me land a great gig during the holidays!”

 

Randy got this gig for lots of reasons:

  1. Took the initiative and made the investment to get branded, get a solid career focus, and a professional resume and cover letter written by a career pro (that’s me).
  2. Networked: Randy networked with everyone – and did so the right way.
  3. Took action: Randy not only networked, but when cool opportunities arose – even over the holidays – he took action and got his resume to the decision-maker FAST.
  4. Polished interviewing skills: Randy cranked up his interview with stories – stories about how his skills were directly transferable to this new industry, how he contributed to his previous employer’s bottom-line, and how he could make an immediate, and positive contribution to this new industry and organization.
  5. Negotiated successfully: Randy negotiated a great salary by capitalizing on how he could help that company get a return on their investment in him. In fact, despite a dramatic career change (from pilot to project manager) he got a salary increase!

 

Most importantly, Randy had the right attitude throughout the process. He stayed positive, never gave up, and took action on what he learned.

 

If you want to get hired in this economy, learn from Randy!

 

Amy did. She’s got an interview this week. She learned about a gig through her network, updated her resume, and directly referenced the networking connection in her cover letter, and got it to the decision maker within two days. She landed an interview with “the big cheese.”

 

Challenge: What action can you take this week to land your next big gig?