Personal Branding and The Likable Engineer

Hired Engineer

Hired Engineer

Guest Blogger: Robert Bachman, The Likable Engineer

(with editorial notes by Wendy Terwelp)

Just wanted to drop you a note and let you know I successfully landed a position as a Project Manager. It is a great fit and I am looking forward to starting my new position.  I wish to thank you again for the chat we had after your branding workshop and the advice you provided me.

(Note: Bob landed his new gig less than 4 weeks after attending my workshop.)

I have received many positive comments on my tag line “The Likable Engineer”.  I have only received one negative from another engineer, who thought it trite and self-serving, but at least he remembered.  OBTW: He’s typical engineer that can’t get out of his comfort zone and network.

(Note: Bob gets it. Strong personal brands attract and repel. It’s OK the other engineer didn’t get it, because Bob did – and is hired with a company that fits his brand.)

Here is a synopsis of my search, since as an engineer I like to focus on numbers, and also what I learned this time around.

To share my numbers in 141 days of searching it was a 6-to-7 hours-a-day, 7-days-a-week job.  I sent out 28 resumes, 32 marketing letters, had 41 one-on-one networking meetings, went to 31 networking events, had 15 interviews, did 7 mentoring/coaching sessions with people [some their first search in 20+ years], volunteered for 5 events, spoke to 4 groups on the techniques of networking in the job search from the perspective of someone doing it daily, and did a great deal of sharing my job seeking knowledge.

(Note: Check out how Bob totally embraced the “givers gain” philosophy – even though he was out of work – he still helped others! Bob’s rock star attitude is important to grasp as well as his givers gain actions. Hence my bold phrases in the above paragraph.)

I often get asked what did I learn in the process:

1) I learned I am in sales and marketing selling MY value proposition,

2) I learned language is so important.  It’s not I think I can do the job, it’s I know I can do the job. Think, can, and maybe where appropriate are replaced with know, will, and absolutely.

3)  I discovered in myself a real desire to help others through this process.  I will continue to provide support where I can through 40Plus and other venues to coach and mentor.  I have learned too much to bury it in the sand.  It continues to make me wonder what else God has planned for me.

We learn more from giving then we do from getting.

(Note: What more can I say? Bob, you have said it all. I hope readers find this inspiring. Feel free to share your story!)

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Metro Milwaukee job growth

By Joel Dresang of the Journal Sentinel

Metropolitan Milwaukee was one of only three urban areas nationally to increase its percentage of jobs close to downtown in the last decade, according to a new study by the Brookings Institution.

The study looks at the geographical concentration of jobs in 98 metro areas, finding that 95 experienced what researchers called “job sprawl,” with rising shares of employment drifting farther out from central cities between 1998 and 2006.

In the four-county Milwaukee area, 23% of the jobs were within three miles of downtown in 2006 compared with 22.6% in 1998. The other metro areas that increased their concentration of jobs so close to the urban core were the Chattanooga, Tenn., area and the area around Oxnard, Thousand Oaks and Ventura, Calif.

»Read Full Article

Tech Sector: 4th year of job growth in 2008

By Mass High Tech staff

The technology sector, for the fourth consecutive year, added jobs to the U.S. economy, according to the Cyberstates report, a publication from technology-focused trade association TechAmerica.

Nationwide, the report found that 77,000 net jobs in the high-tech industry were added in 2008, bringing the total number of U.S. tech workers to 5.92 million. In 2007, 79,600 high-tech jobs were added, and 2006 yielded an
additional 139,000 jobs in the field. The majority of the gains in 2008 stem from software service and engineering and tech service jobs.

The report provides the most recent national data from 2008, as well as state-by-state data from 2007.

Among its 2007 findings, the report shows Massachusetts as having the second highest concentration of tech workers — 87 per 1,000 workers in 2007 — trailing only Virginia.

High-tech workers also tended to make 88 percent higher wagers, on a national level, than average private sector workers in 2007, TechAmerica reported. Massachusetts was ranked second, behind California, in average high-tech wages at $100,500.

Elsewhere in New England in 2007, Connecticut ranked 11th in high-tech wages, with the average being $84,200, and 24th in high-tech employment. Maine ranks 44th in high-tech employment and 42nd in high-tech average
wages, at $58,000. New Hampshire is the 34th state in high-tech employment rankings, but 13th in high-tech average wage, at $81,300. Rhode Island is ranked 42nd in high-tech employment and 26th in average wage, at $69,500.
And Vermont, ranked 45th in high-tech employment, holds the 28th spot in high-tech average wage, at $68,000.

New England’s additional 5,000 high-tech jobs in 2007 over 2006 stemmed mainly from job growth in Massachusetts and Connecticut. However, those same two states are largely responsible for nearly 15,000 high-tech job losses in the five-year span from 2002 to 2007, the report shows.

The report notes that nationally the industry lost 23,100 high-tech manufacturing positions and 12,700 communications service jobs in 2007, and it said that a fifth year of growth in the sector is “questionable” at this
point in the economy.

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Applying for a tech job and want to stand out from the crowd? Check out our personal branding tools.