Crank Up Your Career

Personal Branding: Terwelp speaks at Women in Communications event

Wendy Terwelp 2 Comments

Nike, Starbucks, and Trump: These companies know that branding is critical – it’s what makes them stand apart from their competition. But branding isn’t just for big companies with big advertising budgets. To win in today’s competitive job market, personal branding is an essential part of the game.

Wendy Terwelp, Career Coach and Personal Branding Strategist (www.knocks.com) says, “Everything you do, say, and wear says something about you. The challenge for most professionals is that they lack the discipline necessary to take control of their personal brands. As a result, their peers choose it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself.”

During this workshop style program, Wendy Terwelp shares her tips, tricks, and strategies to help you stand out from the crowd the right way to get what you want. Whether it’s a promotion, new job, or more business, knowing – and taking control – of your brand is the first step. Get ready to rock during this program and discover YOUR brand, tips to take control, and strategies to make you a rock star at work.

Note: Fabulous door prizes will be awarded!

WHEN
Tuesday, March 10, 2009 11:30 AM – 1:30 PM

WHERE
Italian Conference Center
631 E. Chicago Street
Milwaukee, WI 53202

Register here: http://tinyurl.com/aoldj5.

Facebook & Privacy: What are your thoughts?

Wendy Terwelp Leave a comment

One of my clients asked: “Do you find that Facebook is the place for networking? I tend to want to keep that behavior focused on Linked In, as I don’t use that environment in the same way…”

My reply:
First, I am a huge fan of LinkedIn, especially for professional networking and job search. However, Facebook is fast becoming the “next best thing” for the 35 and older crowd. Here is a chance to let your personality shine. But no matter where you are online, it is important to keep it professional. 83% of employers Google their employees and interview candidates, so the chance that you can be found online is a pretty sure thing.

As you know, anything online goes on your “permanent record” – just like we were told in grade school! Only, with things like the Wayback Machine and other resources, it is actually true.

Whatever you put out there online, think, “What would my mom say about that?” or “What would my boss think about that?”

I do think you are smart in tightening up your privacy settings. Very smart! I think it gives you a little more freedom.

Let me know your thoughts. – W.

Alfred Knopf Jr. Authored His Own Career

Wendy Terwelp 2 Comments

Courtesy of Forbes.com

It doesn’t always matter what your dad did. You can make your own way, based on who you are, and your personal brand. Here’s the Knopf story, courtesy of Forbes.com:

An industry struggling to turn the page lost one of its preeminent publishers on Saturday. Alfred A. Knopf Jr., who died at the age of 90 from complications related to a fall in mid-January, shared his name with his father–considered one of literature’s foremost publishers–and his parents’ prominent publishing house. The junior Knopf, however, preferred to go by “Pat” and despite being heir apparent to the family business, started a publishing company of his own with two friends.

In 1959, the younger Knopf established Atheneum Publishers with Simon Michael Bessie, then a senior editor at Harper & Brothers, and Hiram Hayden, Random House’s editor-in-chief. Although the company never attained the same level of success as his father’s house, which published works by D.H. Lawrence, T.S. Eliot and Langston Hughes, best-sellers seemed to be in the blood.

Read on!

White-collar workers hit by recession

Wendy Terwelp Leave a comment

Courtesy of JSOnline.com:

The number of unemployed white-collar workers is up 92% in the last 12 months, the steepest climb of any occupational group, according to the latest government data. Unemployment among college graduates is up 90% during the same font. »Read Full Article

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