10 Things Social Media is NOT

Guest Blogger, Dana Van Den Heuvel, MarketingSavant

Social media. Very few two-word phrases conjure up so many expectations and misconceptions as these two words put together. For as much as social media can do, there is still plenty that it can’t. Here are the top 10 things that social media can’t do, along with a mind map on the things that you can do about the 10 things that social media can’t do…

  1. Social Media Isn’t and Will Never Be Totally Free: If you want results, build deep experience within your own team to reduce cost
  2. Be Your Marketing Strategy: Social media is not a strategy. In fact, in a few years, we won’t be talking about it with the reverence we now have for it, rather, it will be assumed that it’s part of everything you’re doing, if not the center of it all.
  3. Guarantee Sales: Social media cannot and will not likely ever be a sales engine. It’s a marketing and communication engine. It supports sales and like most all other forms of marketing, it’s up to you to convert.
  4. Succeed With a Half-Assed Effort: Social media requires dedication, and like anything else, you get out what you put in. Consistency is the first key to social media success. Get consistent, and you’ll see results. Build a plan to publish social content in the 1-7-30-4-2-1 rhythm and you’re more likely to succeed.
  5. Change Your Company For You: Social media requires active change management and a corporate culture to support it. Get the right people involved to lead and support the effort – that will change your company.
  6. Replace Advertising/Sales Team/etc.: You still need to meet people in their medium and social media is just ONE of the ways to build business for your brand.
  7. Be Your Only Go-to-Market Method: Your best bet is to build an integrated approach where social media builds on your other channels. Budget across channels, and include social in that budget.
  8. Deliver Quick Success: Social media is NOT (usually) quick. In fact, it’s really only done well as a long-term commitment. Focus on delivering genuine value to a devoted base of customers first and activate that base only after you’ve built trust and social capital.
  9. Be a One-off Project: Ongoing conversation is what makes social so powerful. Get out of ‘campaign mode’ and into ‘conversation mode’.
  10. Create Conversation from Nothing: You MUST create/re-imagine/curate great content to get great conversation.

Click here to download Dana’s mind map of the above.

Dana Van Den Heuvel is the founder of the marketing consulting firm, The MarketingSavant Group. An award-winning marketing blogger, Dana is also the author of the American Marketing Association’s “Marketech Guide to Marketing Technology” and their “Guide to Social Network Marketing” and the creator of the AMA’s TechnoMarketing training series, Advanced Social Media training series and B2B Social Media training series. Dana is also a member of Rock Your Network®.

Your Cell Phone Can Ruin Your Interview

By Guest Blogger, Isabella York

In today’s modern world, cell phones play a very important role in communication. Everyone, including students, use cell phones to keep in touch with others, to convey an important message or to find information in an instant.

For those looking for a job, your cell phone could be your best friend when you need to call companies to inquire about job openings or to confirm an interview with a prospective employer. But, when used inappropriately, cell phones could cost you the job you want.

You can’t answer your phone every time it rings. And you shouldn’t, especially when you’re on an important job interview. Unfortunately, though, a lot of people break this rule. This definitely calls for some brushing up on cell phone etiquette.

First, here are some pet peeves headhunters have when it comes to interviewing people who can’t seem to part from their phones.

  1. Gabbing or texting nonstop on your phone while waiting for your interview. OK, so it’s not your turn yet to impress the employer with your wit and charm. But that does not give you license to chat or text ceaselessly in the waiting area. That seemingly oblivious receptionist at the front desk could be eavesdropping on you or secretly eying you from a distance. Your private conversations could turn out to be not-so-private after all when word about your chatting or texting marathons reaches the hiring manager. That just gives a bad impression, so please, take your personal business elsewhere or wait until the interview is over.
  2. Using the internet feature of your phone. Many new cellphones these days come with browsing features that help people get information on the go. Even if your data plan allows you to surf whenever you feel like it, remember that you are waiting for a job interview. You may think that this is not as severe as talking or texting on your phone, but it is. Surfing while waiting shows you’re bored and that you’re better off somewhere else than waiting for hours for your interview to happen.
  3. Using your phone to take down notes. Surprise, surprise! Some people actually DO this during job interviews. You know from the moment you accepted the interview invitation that you need to take down notes to retain information. Why would you be using your cell phone to record information, when you could’ve brought a notebook or an organizer for that purpose?
  4. Answering a call in the middle of the interview. Unless you’re expecting an emergency call from your wife who’s about to give birth or other related emergency (although, if it’s an emergency, why would you be expecting it anyway?), your phone should be turned off during the interview. Making a potential employer wait for you while you finish your phone conversation is just plain rude. The hiring manager wouldn’t think twice about kicking you out of the room, at least mentally.
  5. Talking to someone in the company’s restroom. This can be summed up in one word: gross. Whatever your business is, don’t talk about it in the restroom, especially not in the company where you’re having an interview. You don’t know who else might be in hearing range and listening to every juicy detail you dish while on the phone.

Having said those things, there are good practices to observe so you don’t jeopardize the job of your dreams. Some tips:

  1. Instead of burying your face on the phone while waiting for your interview, consider mentally rehearsing your answers to possible questions that may pop up during the interview.
  2. Before entering the interviewer’s room, turn your cell phone OFF. Yes, you read that right: Off. Even if you have your phone on vibrate mode, your interviewer would still hear its buzzing sound and that could interrupt the flow of conversation.
  3. If you are expecting an important phone call, inform your caller not to contact you during specific hours.
  4. Ask someone else to take the call for you or run your errands BEFORE you head out to your interview.
  5. Turn on your voice mail so you can listen to your messages after the interview.

It is important to make a good impression on your job interview. Even if you have a list of great accomplishments, those things won’t matter much if you don’t show respect to your future employer. Nonverbal communication matters greatly especially when meeting someone for the first time. Use your cell phone sparingly when waiting for an interview or preferably not at all.

Isabella York’s background includes serving in Human Resources with Balsam Hill,  a provider of fine pre-lit Christmas Trees. She’s also a busy mother with a son to raise, who enjoys being outside in her backyard garden. 

Graphic by SnapHappy Creative LLC.

Want more help with interviews? Check out Invincible InterviewsSM

Five Quick Tips to Rock Your Network® Online

1. Pick Three: There are MANY social networks online to choose from, I recommend picking three so you can manage them effectively. For job seekers, I recommend: LinkedIn, Twitter, and Facebook. Yes, I said Facebook.

Facebook’s fastest growing population is adults age 35 and older. They have 600 million users, 200 million members use Facebook primarily on their smart phones. With LinkedIn, there are more than 300,000 recruiters as members and 100 million members.

2. Create a branded bio: Tell a story in your profile (bio). Don’t just regurgitate your resume information. Know that chemistry helps you land and KEEP a job. Likability counts, so be interesting.

3. Know what you want: When you start networking online, it’s important to know what you want from the activity. If you want a job, be sure your profile is on brand and professional. Have a professional headshot as well.

4. Join a group: Know that in order to make the most of an online group, you’ve got to take an active role. You can take a leadership role in online groups. You can answer members’ questions and provide your expertise.

5. Be relevant and add value: Social networking gives you a chance to demonstrate your thought leadership and set yourself apart from your competition. As an executive and leader, it is even more critical to demonstrate your expertise online.

For example, these experts say…

Every executive should be on LinkedIn. We look at LinkedIn before ever looking at a resume. — Wayne Mitchell, executive recruiter, Career Thought Leaders Conference & Symposium, March 2011

The Facts: 83% of employers now use LinkedIn, Facebook, and Twitter to find new hires, according to a survey by recruiting platform Jobvite. Of those, by far the largest number, 89%, rely mainly on LinkedIn, followed by Facebook at 28% and Twitter at 14%.

In a survey of more than 500 human resources managers, Office Team found that 36% of respondents believe it’s at least somewhat likely that resumes will eventually be replaced by profiles on social and business networking websites. —Wired Workplace, 2011

Take Action: Review your current social media and identify at least three action items from the above list you can implement immediately. Make an action plan to effectively manage your online network. If you’d like more tips, join my upcoming class, Rock Your Network Online, starting next week Tuesday, June 7.

© 2010 – 2011 | Wendy J. Terwelp | All rights reserved.

Wendy Terwelp has helped thousands of clients get hired faster and be rock stars at work since 1989. A recognized expert on networking, both online and off, Wendy was dubbed LinkedIn Guru by The Washington Post and has been quoted in The Wall Street Journal, The Chicago Tribune, The Philadelphia Inquirer, Fast Company, The Business Journal, Careerbuilder.com, Monster.com, NBC, ABC, and more as well as numerous radio and television shows. She has published hundreds of articles on the web and in print and wrote the ultimate networking book, Rock Your Network®. Rock your career and buy the book at http://knocks.com.

How to choose a networking group

You’ve been to so many networking groups, clubs, socials, business after 5’s, breakfast meetings, etc. it’s overwhelming. Plus, you now have so many business cards you can wallpaper your bathroom. Sound familiar?

Here are some tips to help you pick the right group for you – and dump the groups that are no longer a right fit.

First, ask yourself some tough questions:

1. Who needs to know about you to help you reach your goals?

2. Does this (name them) networking group serve your target audience?

3. Does this group have members who ARE your audience – people who know or serve your industry or company targets?

4. How much time does active membership in each group take?

5. How often do they meet?

6. How big is your personal commitment?

Know that if a group is not working for you, it’s OK to cancel your membership. However, it’s NOT OK to break ties with those people in the group you enjoy most.

Next, pick three!

If you’re just starting out  or trying to whittle down your obligations, pick at least three types of groups.

Peer Group: For brainstorming, education, and commiserating. Nobody gets you and your situation  like your peers.

Prospects: A group that is your ideal target market or who knows or works with your ideal target market.

Professional business group: Hiring decision-makers often Google your name before meeting with you. Membership in a professional organization can boost your online presence.

After choosing your three groups…

You’ll need to know when a group’s a great fit for your career – and when it’s not. With some groups, you’ll know after the first meeting it’s not a food fit; others take time to gel. For example, if you’re active in the group and meeting the right people, it may be a good fit. The goal is not to collect business cards. The goal is to build relationships that grow with you, your career, and your business. It comes down to this:

If you’re not building relationships in the group, and you’re just going for the food, it’s not a good fit.

Want more networking tips? Read Rock Your Network®.

Got ideas? Share how you decide if a group’s a right fit for you.

Image created by SnapHappy Creative LLC.

©2009 – 2011 | Wendy Terwelp | All rights reserved.

Do One Thing

One finger

Just got back from the Career Thought Leaders conference where I was a presenter. What a positive experience!

Now, it’s back to work and there is a lot to do. I’m guessing I’m not alone in that feeling. Who hasn’t gotten back from a trip and then looked at the huge pile of work looming on their desk waiting to be completed?

The same is true for job seekers. With so much advice coming at you, it can be overwhelming, and sometimes tough to know where to begin.

Here are some suggestions to help you get things done and whittle that pile down to a manageable size.

1. Do ONE thing. Just one. Taking that first step is a start in the right direction. My friend Dr. Rich Schaefer, author of “Extreme Thought Makeover” says, if you want to get into an exercise routine, just take that first step on the treadmill. The rest will follow. The same thing with your work. Do ONE thing.

2. Baby steps. Yes, if you watched the movie What About Bob? that’s the concept. Break up those overwhelming tasks into smaller chunks. What’s one thing you can do right now that takes you toward your goal? Just one.

3. The daily list. Rather than making a huge list that has item after item after item on it, break it down. What are the top three things you’ve got to finish today? Make a list of action items before you go to work each morning. This way, you’ll get most things done and not respond to all those emails, tweets, calls, and questions before knocking some items off your list.

Getting a blog post in today was one of my things. What’s one of yours? Have you done it yet?

Share YOUR ideas of how you get things done. We’re listening.