Alfred Knopf Jr. Authored His Own Career

Courtesy of Forbes.com

It doesn’t always matter what your dad did. You can make your own way, based on who you are, and your personal brand. Here’s the Knopf story, courtesy of Forbes.com:

An industry struggling to turn the page lost one of its preeminent publishers on Saturday. Alfred A. Knopf Jr., who died at the age of 90 from complications related to a fall in mid-January, shared his name with his father–considered one of literature’s foremost publishers–and his parents’ prominent publishing house. The junior Knopf, however, preferred to go by “Pat” and despite being heir apparent to the family business, started a publishing company of his own with two friends.

In 1959, the younger Knopf established Atheneum Publishers with Simon Michael Bessie, then a senior editor at Harper & Brothers, and Hiram Hayden, Random House’s editor-in-chief. Although the company never attained the same level of success as his father’s house, which published works by D.H. Lawrence, T.S. Eliot and Langston Hughes, best-sellers seemed to be in the blood.

Read on!

Employer Brands: Google and Starbucks

Saw this article in today’s ERE Exchange and online ezine for recruiters. Kevin gets it!

Five ways to build your employer brand

Thursday, May 29, 2008 | by Kevin Wheeler

Why are people attracted to companies like Google and Starbucks? Is it money? Opportunity? Or maybe for the bragging rights?

Certainly a few candidates are drawn by these superficial attractors, but more are subtly drawn by what Google really does and by what it stands for. I call this the organization’s cause.

Google’s cause is free information. It represents the 21st century approach to information: open, free for all, easy to access, and organized in logical ways. That is why Google has purchased YouTube and that is why it has Google Earth and Google Images and Google Docs.

Whether you are interested in visual or verbal data, Google has it all. All its core businesses are focused around this central principle or cause.

And more people are attracted to causes than things.

READ ON!

Personal Branding – and Frank Zappa

Frank Zappa said, “Be who you is and not who you ain’t, cuz if you is who you ain’t you ain’t who you is.”

 

And who wants to be hired based on who they ain’t? ‘Cause then they’re expected to do what they can’t. The whole concept of personal branding is based on authenticity – not spin. Spin leaves you unhappy. Spin leaves you with unfulfilled expectations. Spin is fake.

 

Who are you? What do you value? What are you passionate about? What’s your vision for the world – and for yourself?

 

How can you bring this to your next gig? Or current one?

 

What can you do right now to play to your strengths more and your weaknesses less?

 

Take action. Be who you is.

 

Attention all whiners: You’re fired!

By Dan Kennedy, www.dankennedy.com

You’re Fired. (Dan’s favorite saying.)

This dates back to when me and my Wealth Coaching Group watched the new series premier of The Apprentice at Trump Plaza in Atlantic City. We agreed; The Donald made the right decision, fired the most deserving — the guy who whined he looked bad because he was “under-utilized.”

The next day in our meeting, Mike Walters talked about hiring a guy who had sold and delivered office furniture to their new offices and turning the guy into his top Project Manager at a good salary. The guy’s sole qualification? While there supervising the delivery of the furniture he’d sold, he observed other delivery guys, cubicle installers, phone guys and construction folk running amok and took it upon himself to take charge of the entire office set-up, staying for more than 10 hours to get ‘ er done. He demonstrated he would step up, take charge and “carry the message to Garcia.’

There are more of the whiners waiting to be told precisely what to do and then doing no more than what they are told than there are take charge, get ‘ er done’ers. Michael was right to create a position for his find. Trump was right to fire his loser forthwith.

In general, we are now mired in collective whining about jobs being outsourced, jobs being eliminated, oh-woe-is-they. In Cleveland, we still have steel workers whining about their jobs going overseas. Pretty much, that whole industry was over about ten years ago. Heck, I know air traffic controllers still whining about Reagan canning them. Geez, I hate whiners.

Once you see the writing on the wall, there’s no profit in sitting there staring at it. People need to be told: take charge of your life. Assert yourself. You were not guaranteed lifetime employment. It says the right to “pursuit of” all sorts of stuff. Key word: pursuit.

If you ARE going to have people around you, my advice is keep saying “You’re Fired” as many times as it takes, as quickly and decisively as required, until you wind up surrounded and supported by a few step up, take charge, get ‘ er done’er types. You want people alert enough to see something that needs doing, with enough initiative to go ahead and do it. I’m fortunate: My assistant does a lot without being told it needs doing or how to do it. The now-very-rare times I find myself working with a client not doing well, not going well, a quick check of the people they’ve got around them reveals the problem.

 

Dedicated To Multiplying Your Income,Dan Kennedy

www.dankennedy.com