Who needs to know about you?


“You are the average of the five people you spend the most time with,” Jim Rohn

As the author of “Rock Your Network®,” I’m often asked  about how to network, how to network while working (aka no time to network), and who should be in your network.

Where do you begin? Begin with your career goals. 

Are you looking for a promotion? New business? More clients? Colleagues and peers to brainstorm ideas?

Knowing  your goals will help you determine who needs to be in your network. And who you may need to prune. There are now five generations in the workplace with the arrival of Generation Z. Therefore, it’s good to diversify your network across generations for lasting career management.

When one of my clients was in the market for a new gig, he tapped his college alumni – those who graduated 10 years ahead of him and those who graduated 10 years after him. This led to several opportunities. And, after he landed his new gig, he maintained those connections throughout his career, rising to his current role: vice president of business development.

Your networking criteria will help you save time because you’ll focus on only those areas relevant to your goals. And you can use your networking criteria online or off. For example, I list my personal criteria for connecting on LinkedIn in my profile under “Advice for contacting Wendy.” In my case, I accept invitations from people I know, met personally or know through another connection I respect.

As your career evolves over time,. your networking criteria evolves with it.

Be sure to nurture your network by regularly communicating with people, providing resources and assistance when they need it. Networking is a two-way street. You’ve got to fuel your network to fire it up!

Coaching Challenge: Write down your own criteria for adding people to your online and offline networks based on your career goals.

Need help with your networking efforts? Check out my networking programs here, including LinkedIn networking.

© 1998 – 2016 Wendy Terwelp | All rights reserved.

What Career Success Really Looks Like

In today’s world of work, the only guarantee is CHANGE.

The old days of staying with one company for decades, working hard, and waiting to get recognized and promoted are gone. Senior leaders have more and more responsibilities – and more and more people reporting to them. They can’t possibly track all the fantastic things you do.

Now more than ever, it’s important to take control of your career in order to reach your goals.

Don’t wait for someone to promote you, give you assignments or choose you. Promote yourself through your work ethic, visibility, project contributions, follow through, internal and external networks, and continuing training. Set meetings with your boss to keep them abreast of your contributions and value to the organization.

According to data from a survey by CEB, a management research firm, 6% of Fortune 500 companies have stopped using annual performance reviews and forced rankings in favor of ongoing feedback. In 2015, Deloitte and Accenture also dropped performance reviews in favor of ongoing feedback. This is a trend going forward. Business researcher Josh Bersin estimates that about 70% of multinational companies are moving toward this model, even if they haven’t arrived quite yet.

The Bureau of Labor and Statistics shows the average person changes jobs 12.4 times during his/her lifetime via 2021 report. Career changes ranged from 3 to 7 depending on the survey.

Now more than ever it is mission critical to take an active role in managing your career and personal brand.

Coaching Challenge: Track your hits. Set a meeting with your boss. Communicate your value. You got this!

© 2016 – 2021 Wendy Terwelp | All rights reserved.

Vote for YOU and Your Ideal Career

Tomorrow is Election Day and time to vote. As you’re choosing a candidate, think about your own career choices. Did you choose your current career or did it choose you?


Perhaps you started in banking during college and moved up. Now you are out. Maybe you were recruited by an investment firm during college. Now you are out.


While times are tough, you still have a choice.


You can choose to whine and complain about the economy and your crappy career situation OR you can choose to take this time to find a career that is ideal for you.


Maybe you fell into the role you’ve just been downsized from – and you hated every minute of it. I worked with one client who had been with his company 25 years before being downsized. “I hated every day I was there,” he told me. “What?! But you worked there for 25 years!” I said. “How did you make it through?” He said, “Why, I took it one day at a time.”


How horrible to hate going to work, especially when the typical employee works 2080 to 2600 hours a year. And works an average of FORTY YEARS (or more).


Here are some action steps you can take right now and vote – vote for YOU and your ideal career – one that you are passionate about! One where you can say, “WOW, I love going to work!”


1.    Choose a new career. If you’re burnt out on your current career or, like my client, hated the 20+ years you’ve worked in the industry, take some career assessments to find a new direction. Here’s a link to some freebies.


I also recommend taking more in-depth assessments for greater and more detailed results – to help you identify what makes you tick, how others perceive you, and what might be the ideal work environment for you.


2.    Choose your attitude – and make it a positive one. I recently worked with a client who’d been downsized. I’ve rarely met a more positive person. Here he was in a difficult situation, family, main provider, and unfortunately in a declining industry. How did he view his situation? Why he had more time to spend with his family. He had time to help his children with their homework and watch them learn new things. He had time to take some classes and improve his skills. And he had time to research and pursue a new, more lucrative, and stable industry. That’s how he viewed things. How are you viewing your situation? You’ve got a choice.


3.    Choose to rebuild your network – the right way. “Know anyone who’s hiring” is not an effective way to rebuild your network. Here’s the right way: Personal Branding Sound Bite.


4.    Choose to learn new ways to network. Yes, networking events, social gatherings, and professional organizations are still an excellent way to network. How about the latest tools like online networking? Do you know how to use LinkedIn the right way? Have you updated your bio? Wondering what Twitter is? Check out this self-study class: Rock Your Network® Online for the latest.


5.  Choose to take control of your personal brand. The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself. Take action now.

6.  Choose to recession-proof your career – where you are. See my blog post below: Top 10 Tips to Recession-Proof Your Career.

7.  Choose to volunteer. In the words of Zig Ziglar, “If you help enough people get what they want, you’ll get what you want.”

Now is the time to cast a vote for YOU and your ideal career. What choices will you make this time around? It’s up to you. And you’ve got a choice.


Want more tips for Job Action Day? Check out QuintCareers and its chosen bloggers. Enjoy!



© 2008 Wendy Terwelp All rights reserved.

Wendy Terwelp has helped thousands of clients be rock stars at work since 1989. A recognized expert on networking, both online and off, Wendy has been featured in The Washington Post, The Chicago Tribune, The Philadelphia Inquirer, Fast Company, The Business Journal, Monster.com, Careerbuilders.com, and more as well as numerous radio shows. She has published hundreds of articles on the web and in print. Are you ready for your next big gig?®

Learn more> http://www.knocks.com.


Personal Branding & Coco Chanel

“In order to be irreplaceable, one must always be different”

– Coco Chanel

This weekend I watched the life story of Coco Chanel with the older Chanel played by Shirley MacLaine and I thought WOW, this woman is not only courageous and ahead of her time, but because of this, she is timeless and recession-proof.

Coaching Challenge: What’s one thing that makes YOU different – and irreplaceable?