Back to Your Future After 50

Back to the Future day photo courtesy of Back to the Future II

This post is in honor of Job Action Day, which tackles the after-50 career.

In Back to the Future II, Doc Brown and Marty McFly took their DeLorean time machine to October 21, 2015. Thirty years ago, filmmakers took some giant leaps as to what would be happening this year. Some predictions almost happened, like Cubs in the World Series (they made the playoffs) and Rocky (there’s a new Rocky – and it’s Creed) and some didn’t, like faxes and the Jaws 19 sequel.

What does this mean for your career after 50?

After 50, my clients look at careers differently. Is their current profession (or former one) meaningful? Do they enjoy what they are doing? What might a new career look like? Do they have what it takes to make the leap? You do, it may look differently.

“Roads? Where we’re going, we don’t need roads.” – Christopher Lloyd as Doc Brown

New Career Direction:

While you may not need a road for your new career, you’ll want a focused career direction and a map to get there. What you wanted to be when you grew up may not be what you want now. Plus, new careers are constantly being invented. Thirty years ago, social media, blogs, and smartphones didn’t exist. How can you apply your current skills and expertise to a new field? When working with clients in career change mode, one of the action items I recommend is to make a list of your talents and check out onetcenter.org’s “My Next Move” to see careers you can explore that use those talents, skills, and abilities.

Find Meaningful Work:

According to one study, Baby Boomers (born between 1946 and 1964) are delaying retirement. While there was not a Rocky 19, Rocky Balboa (aka Sylvester Stallone, 69), is still going strong. Instead of being the fighter this time around, he serves as a trainer and mentor to Adonis Johnson, the son of his late friend and former rival Apollo Creed in this year’s movie, “Creed.”

Review the list of talents, skills, and abilities you created and identify nonprofits that may benefit from those skills. Or use them to see who and how you could mentor a younger employee.

One of my clients, a finance executive, left his financial career to explore his two passions, golf and nonprofit. He wanted to give back. He landed an Executive Director role with a nonprofit organization that benefits youth through the game of golf.

Create Your Own Business:

Doc Brown was not only an inventor of things, but a “re-inventor” of himself. With each Back to the Future movie, you see the Doc using whatever tools are available to create opportunities for him and Marty to escape perils and change the future for the greater good.

One of my clients, a training and development professional, retired from one gig and created her own consulting firm dedicated to transforming leaders and creating cohesive teams – the work she enjoys doing most. She also wrote a book about her experience.

Update Your Personal Brand:

Throughout the Back to the Future trilogy, Doc and Marty have to quickly adapt to whatever year it is – the future as well as the past.

One of my clients at 50+ took a risk. After being downsized, she decided to target a career and work environment she really wanted. Her “nothing is holding me back” attitude and willingness to do what it takes, helped her reach her goal.

She said, “I thought these dreams might have been way, way too big —but they’re happening! (Washington) DC called me…. Thank you for all the work and coaching. I truly appreciate the guidance and would recommend the sessions we had. YES, YES, YES, I just keep smiling.” A year later, my client was promoted.

One of the things she likes most about her new gig is that they appreciate and value older workers. Many employers do. Use your personal brand to attract right-fit employers.

Good use of social media is another way to boost your personal brand. When 86% of people Google you before ever meeting you, a strong online presence is important. And LinkedIn typically lands on page one of that search.

If you’re already on LinkedIn, take a look at your profile. Does it reflect your current brand, skills, employment, and goals? If not, it’s time to update.

Revive Your Network:

While social media didn’t exist at the time the Back to the Future series, offline networking, like Doc and Marty collaborating, did.

Networking is the No. 1 way people land new gigs, new clients, and new business. Take the time to list all the people you know in your network, including former coworkers, colleagues, friends, family, George McFly, etc. Who needs to know about you?

Does asking for help with your new adventure feel uncomfortable? It’s OK. You’ve survived many life events by now, you will again. Each time I ask my clients in workshops or coaching sessions how they feel when they help others, they use words like: wonderful, good, happy. Won’t it be great to have your network feel this way when they get a chance to help you?

Marty McFly: Doc… what if we don’t succeed?

Doc: We *must* succeed.

You will succeed when you get back to your future and take control of your career. Won’t it be great to love Mondays?

Copyright 2015 | Wendy Terwelp | All rights reserved.

Easy 5-minute Tips to Make Your Network Thrive

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No time to network? Have you got five minutes?

Here are some quick tips to stay top of mind with your network and make it thrive.

1. Get Social: Set a specific purpose and time limit for your social media activities each day. This helps you avoid overwhelm or distraction (hey check out this link, which leads to that link, which leads to …). In your specified time frame, take a moment and tweet a reply to one of your followers. Have you read a great post on LinkedIn or Facebook? Hit the “like” button and share it with your connections.

2. Repurpose: Are you reading a great blog post or article you feel would benefit your network? Tweet a link or post a link to the story with a brief descriptor on LinkedIn or Facebook. Or if it’s relevant to only one or two people in your network versus the entire group, send a link to the story in an email: “Saw this article and thought you might find it helpful.”

3. Align networking with things you’re already doing: Going to a football game? Whether it’s the pros or your kids, game time is a great time to network. You’re sharing a common interest, which makes starting a conversation easy.

4. Make a plan: Going to a networking event or conference? Set a goal to meet at least three new people.

5. Create a dynamic, branded sound bite: Doing so helps you quickly address, “So, what do you do?” Check out chapter 5 of my book, Rock Your Network®, for a quick three-step formula to create a sound bite that helps you network with ease and confidence. Got a business? Shark Tank’s Daymond John says, you better be able to distill your brand down to two to five words. Are you ready for your next big gig?

Now that you have your networking plan, sound bite, and goals, you’re prepared for networking anytime, anywhere, I’d love to hear your networking stories and tips. Feel free to share in the comment section. Go get ’em!

© 1998 – 2014 | Wendy Terwelp . All rights reserved.

 

 

Do Employers Read Online Portfolios?

bar_biz[1]Web or online portfolios have been around for years and are now back in the news. Passe or vogue?

In a recent story by The Wall Street Journal, employers stated they don’t have time to read online portfolios. Per the story, “One big problem: Few employers are actually looking at them. Polls suggest employers might be interested in the sites—83% of respondents to a recent Association of American Colleges and Universities survey said an e-portfolio would be “very” or “fairly” useful in ensuring that job applicants have requisite knowledge and skills. But basic human-resources software don’t allow such links in the first round of application submissions, and many hiring managers are simply unwilling to carve out time to dig into the digital showcases, they say.”

Online portfolios work on interviews: While employers may not have time to look at a portfolio in an initial resume scan (employers receive 200 to 300 resumes per day 7 days a week according to one recruiter), candidates may be able to showcase their skills with an online portfolio during an interview. Candidates can back up interview question  responses with examples from their online portfolios. Additionally, time for portfolio highlights also depends on where the candidate is at in the interview process – such as a second or third interview. Type of job, company culture, and the interviewer’s personality will also play a role. Web portfolios can demonstrate proof of performance. And employers say that “past performance demonstrates future productivity.”

Old school: Mass Communications / Journalism grads like me had to build a portfolio of clips and send them to employers with our resume in some cases or bring them to  interviews as leave behind proof of our ability to write news stories. And that was in the late ’80’s.

New tools: Now, LinkedIn allows you to post proof – you can add links to videos, SlideShare presentations, blog posts, white papers and more.

Boost your personal brand: This all helps boost your personal brand. According to one poll, 86% of people use a search engine like Google before ever meeting you, the web portfolio gives people information you WANT them to see. As LinkedIn typically lands on page one, start there.

Readers rock! Hat tip to Thomasina for sharing the WJS story with me via Facebook. What’s your take on web / online portfolios?

Comments welcome: Have you got an opinion or story to share? Feel free to leave comments.

Testimonials: Boasting or Beneficial?

In one of my groups on LinkedIn a member asked, “How important is it to post testimonials on the website? It seems to be necessary to some but few feel it’s too much of self-gratification.”

I feel testimonials are mission critical to a business website and immediately address the “Why should I hire you?” question potential customers are asking. I thought I’d share my response:

Think about it like this, do you ask friends for a great restaurant suggestion? When several friends recommend the same place for the same reasons (great food, fabulous service, fun atmosphere, etc.) do you make the decision to go to that restaurant? And when you do and have a wonderful experience, do you share that information with others? I’m guessing you do.

That’s what testimonials can do for a business, provide social proof. Depending on which study you review, purchasing decisions based on mentions and recommendations range between 72% to 90%. People have always used Word of Mouth and recommendations to determine a purchasing decision long before the advent of the web. Now, the reach has expanded.

Amazon reviews, LinkedIn recommendations, “likes,” are all testimonials of sorts.

Having them on a business website are critical – as long as the following occurs: 1) they’re true and authentic, 2) they have quantifiable results, and 3) they provide names or other clearly identifying information.

When I see only vague generalities, like “great work,” accompanied by no name or simply initials, then I doubt the veracity of the testimonial and the quality of the work.

It’s not bragging if it’s true and therefore self-gratification does not play a role. When you have experienced great results and wonderful service, it’s natural to want to spread the good word. Let your clients spread the good word about you!

© Wendy Terwelp | All rights reserved. | http://knocks.com (Full disclosure: You’ll see testimonials / social proof throughout my website.)

Best Of Holiday Networking Blog Posts

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Each year someone asks, “Are people hiring over the holidays?” Or makes a statement, “No one is hiring over the holidays, why bother?”

Yes, people are getting hired over the holidays and boosting their careers. Just last week one of my clients landed an offer AND through our coaching work together, she negotiated an even better salary and compensation package. Another client is on her second and third interviews and awaiting offers. That’s just in the past week.

Each year, I write a blog post on the topic with real people sharing stories of how they were hired and what they did to land the gig. Here are some of the best. Click on the links, get ideas, and take action. Enjoy!

Holiday Networking and Your Brand 

Holiday Networking: Pass the Nuts and Your Resume Please

Good News: Hired Over the Holidays!

Yes Virginia, Companies are Hiring Over the Holidays

Feel your holidays are too hectic to network? Here are some 5-minute tips you can do over the holidays and beyond to make your network thrive:

Easy 5-Minute Tips to Make Your Network Thrive

Have you got a holiday networking story to share? Please do! And get your chance to win my book, “Rock Your Network®,” with loads of tips, tricks, and strategies to keep your networking momentum going over the holidays and beyond. Includes a social media bio template – simply fill in the blanks and enter your new bio into LinkedIn and other social media. Deadline: Dec. 31, 2014.

© 2013 – 2014 Wendy Terwelp | All rights reserved. (Post was updated on 12/1/14)