Personal Branding: Lessons from GLEE

By Wendy J. Terwelp, Career Coach, Brand Strategist

On Tuesday’s episode of Glee, Sue Sylvester tells two students, “Now if you’ll excuse me, I have to put in a call to the Ohio Secretary of State notifying them that I will no longer be carrying photo ID. You know why? People should know who I am.”

Do people know who you are? The right people?

While you may not have the need of Ms. Sue Sylvester, who feels everyone should know who she is, it’s important to have the right people know who you are.

Who are those right people? Here are some tips to identify them – and make the connection.

1. Know your career goal. The stronger focus you have on your goal, the easier it is to attain it.
2. Know the industry you serve. Target 25 companies.
3. Who needs to know about you in this industry? Make a list.
4. Who are the key players? Check professional organizations – and join! Attend meetings regularly. Play a key role. Get connected to the key players.
5. Know what you bring to the tables others do not. Think about it like this, why should someone hire you? What skill, ability, RESULTS, have you achieved that would motivate your new and current connections to open up their contact database and give you names? Share the reason with them.

Next, make the call!

Want more tips? Check out Rock Your Network® for Job Seekers.

Did you miss Glee? Here’s a link to the episode on

PS: Lots more about personal branding in this episode – check out the last song by Mercedes.

Top 10 Secrets No One Ever Told You About Getting the Most Out of Your Resume

1. Clearly define your career focus. “Candidates have to be focused,” said Laurie Purcell, Executive Recruiter. “The biggest complaint from employers over the years has been ‘We didn’t hire so-and-so because she or he didn’t know what they wanted.’”

2. Be specific when recounting your achievements. Qualify, quantify or “dollarize” them in some manner that demonstrates what you offer a prospective employer. Use the CAR method to help you recall your achievements: Challenge, Action, Result. Achievements are the most important part of the resume say recruiters and human resource professionals. “Past performance predicts future productivity,” said Lynn Williams, President, Prestige Placements.

3. Use action words and statements. “Responsible for”… is out, “Developed; Directed; Achieved; Coordinated, etc.” is in.

4. For people with 20 or more years of experience: “Do NOT write that into your resume,” said Carol Schneider, CEO of SEEK Careers / Staffing. “Put a BENEFIT STATEMENT into your resume – something that speaks of how you 1) made the company money, 2) saved the company money or 3) streamlined procedures. Years of experience is immaterial and may indicate that you are just ‘old.’ Companies want to know what kind of a contribution you can make to their success – not how many years you’ve been working.

5. Differentiate yourself. When you review your current resume, can you simply put someone else’s name on it? Or does it clearly differentiate you from your competition and brand you as “the one” for the job?

6. Communicate your value and put key points “above the fold.” One recruiter on LinkedIn told me he reads 200 to 300 resumes a DAY, seven days a week. You have GOT to stand out! Address the unspoken question early on: “Why should I hire you?”

7. When responding to any ads, either online or in the newspaper, be sure you clearly read the ad and assess your qualifications. Companies don’t have time to meet with unqualified applicants. According to one finance recruiter, “Candidates must be an exact match before a company looks at them.”

8. Create a Twitter-worthy value statement about yourself. That’s in 140 characters or less. This can become your brand statement used on social networking sites, when networking, and during interviews. Here’s mine: “I help professionals be rock stars at work.” This gets people to say, “Tell me more!” That’s your goal.

9. If you know someone at a company, give them a call. Networking is the No. 1 method used by candidates to get jobs. In CareerXRoads’ 2009 Source of Hire Study, employee referrals were the No. 1 source for external hires at companies.

10. Think creatively in how you distribute your resume. In a 2009 ExecuNet survey, more than 70% of job seekers land jobs through networking. Want more networking tips? Get “Rock Your Network® for Job Seekers.”

© 2003 – 2009 • Wendy J. Terwelp • Opportunity Knocks™ • All Rights Reserved.

Wendy Terwelp has helped thousands of clients get hired faster and be rock stars at work since 1989. A recognized expert on networking, both online and off, Wendy has been featured in The Wall Street Journal, The Washington Post, The Chicago Tribune, The Philadelphia Inquirer, Fast Company, The Business Journal,,, and more as well as numerous radio shows. She has published hundreds of articles on the web and in print. She literally wrote the book on networking, “Rock Your Network® for Job Seekers.” Get tips, tricks, and strategies to rock your career at • Phone: 262.241.4655 • Email:

What is “A Day Camp for Your Career”?

When: Thursday, July 9th from 11:00 a.m. to 7:00 p.m. (that’s only two days away!)
Where: Potawatomi Conference Center, 1721 W. Canal Street, Milwaukee, WI 53233
Register Here:

For Milwaukee area residents looking to overhaul, start, change or just improve their careers, Milwaukee JobCamp2 on Thursday, July 9th, at the Potawatomi Conference Center, will offer a wealth of opportunities for career networking and practical education about the job search.

JobCamp2 is a FREE EVENT and will include a day packed with workshops and discussions led by experts on self-branding (that’s me! 11 a.m. – Personal Branding: Stand Out; Get Hired Faster!), local employment outlook, networking, resume critique, social media, interviewing and much more. For job seekers, the cost of admission is a single non-perishable food item that will be donated to the Hunger Task Force.

Make your career outlook bigger, better and brighter in a fun, relaxed, informative and collaborative environment.

Job Seekers: Rock Your Career® Get hired faster!

* Want recruiters and hiring managers knocking at your door?
* Want to stand out from the crowd and get the job you deserve?
* Want to network with confidence, and not feel like a beggar?
* Want to crank up your salary and be a rock star at work?

If you answered YES, Rock Your Career® is for you.

Don’t Delay

Every month you’re out of work costs you $7K, $15K, $20K or more. Our four-week budget-friendly Rock Your Career® program gives you everything you need to stand out so you can get the right job for you. And, since we are in a tough economic climate, we designed a high value, low cost program to help YOU get hired faster!

Limited to the first 50 people who register. We may never offer it again.

CALL NOW! 262.241.4655

Register NOW:

Email us to receive your official registration and more details about this four-week program – including tons of cool free tools and bonuses included!

Program starts Thursday, April 23, 2009!

Registration Deadline: Monday, April 20