Crank Up Your Career

Ticked off? Step away from the keyboard!

Wendy Terwelp 7 Comments

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Taylor Grey Meyer was ticked. So ticked after sending the San Diego Padres 30 resumes and getting rejected, she wrote a counter offer – via email. The email went viral.

Check out Taylor’s letter here. The letter’s a must-read prior to reading the rest of this post. Warning, strong language.

From the story, “Just looking at the forwards on the chain that eventually made it to us, Meyer’s letter has been seen by, in order: the Cavaliers, the Lake Erie Monsters, the Diamondbacks, the Yankees, the Astros, the Bobcats, the Heat, the Houston Dynamo, the Marlins, the Dolphins, the Red Sox, the Cubs, the Mets, FC Dallas, the Nationals, the Orioles, the Falcons, the Vikings, the Bengals, the Cleveland Gladiators, the Dayton Dragons, and the Chiefs.”

I’m guessing this is not the first impression she wanted to make. And it could be a career-ender.

Some ideas Taylor could have tried: Instead of sending resumes to the job board for multiple positions where she was overqualified, she could have tapped her network to see who she knows who knows someone in the Padres organization. She could have checked her LinkedIn network to see who may have a Padres connection. Revamped her resume and cover letter to better fit the career goal. Or stopped by in person, as she already relocated to the area.

So many ways Taylor could have approached her search that would have netted better results. Instead, she wrote a ticked off email that went viral and may end her career in sports all together… and after the graduate coursework too.

What are some other ways Taylor could have connected with the Padres?

Have you ever sent an email, wrote a blog post, or tweeted something you’ve regretted? What was the result? Were you able to save the situation?

Share your stories and ideas. I look forward to hearing what you’ve got to say.

© 2012 Wendy Terwelp | Opportunity Knocks™ | All rights reserved. | http://knocks.com

Networking 101 – Starting Conversations

Wendy Terwelp 6 Comments

“I know networking is really important, but how do I get the conversation started?” said an attendee at one of my presentations. In the words of Dale Carnegie, author of “How to Win Friends and Influence People,” “You can make more friends in two months by becoming interested in other people than you can in two years trying to get people interested in you.”

Translation: Ask the new people you meet about themselves. When in a group or at a party, listen carefully to the conversation. See where you might be able to jump in. It may be something as simple as an exclamation, “You’re kidding me!” that gets the ball rolling.

I recommend preparing in advance of the event by setting networking goals and having at least three open-ended questions you can ask any person at the networking event.

Here are open-ended questions that encourage conversation:
1) What brings you to today’s meeting [event, conference, barbeque…]?
2) What one or two things would you like to take away from this event [conference, meeting, party…]?
3) What’s the coolest thing that’s happened to you all week?

NEVER ask: “Do you know anyone who’s hiring?” Or “Do you know anyone interested in buying [insert your product here]?”

If you’re at a business event, get a business card from the new contact and jot down some notes from the conversation. It can be as simple as, “Big Elvis fan.” That way, the next time you see the person or call the person, you can start the conversation with, “Hey, did you see the new 2-CD set that came out on Elvis? Has all the songs, plus a 32-page book. Cool.” Then, once they’ve exhausted their excitement of the big event, you can jump into the “real” conversation, “So, what’s going on at the office? Did they create that position we talked about at Bernadine’s Memorial Day party?”

Your goal is to create real and helpful connections, NOT close the deal on a job offer, nail the sale of your product or service or collect the most business cards in the room.

©2005 – 2012 | Wendy J. Terwelp | All rights reserved.

Wendy Terwelp advises and coaches clients in the art of networking, turning networking pain to career gain. What to fine-tune your networking efforts and have more confidence in any networking situation? Let’s talk! 

Amazing People You Can Meet at Networking Events

Wendy Terwelp 8 Comments

Get ready, it’s the holidays. There will be shopping, holiday parties, and more parties, and friends coming to town, and relatives who are having parties, and on and on.

Rather than figuring out who to avoid, as this article mentions, 6 ridiculous types of people you’ll meet at networking events, how about being on the lookout for some fabulous folks to meet and talk to instead? Take five minutes to plan ahead and choose three of these type of folks to get to know.

Here are six types of people to meet at your next event:

1. The Connector: This person knows many of the event attendees and is happy to introduce you to them.

2. The Listener: I’m not saying lay your “Dear Abby” woes on this person, however, they do listen well and ask great questions. Learn from them.

3.The Storyteller: This person shares amazing, funny, and interesting stories. They can hold you spellbound and often are surrounded by a group. A great way to get to know more people at once. When The Storyteller takes a break, you get to meet the audience. And then move on to the next group.

4. The Historian: This is one experienced person who knows the background of the event and the inside scoop on key people and event happenings. If you haven’t made a plan BEFORE attending the event, this person always has a schedule handy (a la conference mode) or a recommendation and you can determine your next move, speaker to see or person to meet.

5. The Master: This person is not always the host. A VP I worked with was a true master at being a gracious networker. I recently saw him at a wedding – he’s still the master. This is a person who can meet with nearly every person at a gathering, know his or her name, say a positive word and all in under two minutes. And, when he moves on to the next person, the person left behind feels GREAT. I often hear things like, “Hey did you see Tom?”

“Sure did. Do you know he asked me about my son’s football game?”

“Really? He asked me about my book.”

COOL is the mutual response. And the positive mojo keeps on going.

6. The Rememberer: (If you come up with a better name, SHARE!) This is the person who has amazing follow through. She takes a note or two on the back of your business card, then, miraculously, does what she said she would do! And, later, when you are now connected, she sends you a congratulatory note or quick DM or birthday card. And you feel great because you were remembered.

My grandma was truly amazing and gifted at this. She would remember all of our birthdays, our close friends’ birthdays, her coworkers birthdays, their kids’ events and special days, always sending a card with a thoughtful, handwritten note inside… She worked at a hospital and would also send kind little notes up with the dinner trays.

I learned from the best. And you can too at your next event or holiday gathering.

Have you got a type of person you’d like to meet at your next event? Do share.

Want more networking tips? Check out, “Rock Your Network®.” Good luck! I look forward to hearing your stories.

PS: Tip of the hat to my friend Joan who sent me the link to the “Six Types” post.

Your Career Brand: Who Are You? Employers Want to Know.

Wendy Terwelp Leave a comment

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The legendary rock band The Who posed the immortal question: “Who are you?” They aren’t the only ones who want to know. Potential employers and network connections will ask you the same thing and you need to be ready with an answer that makes you look good and stand out from the crowd.

Here’s what typically happens at networking events. I was the keynote speaker for a group of financial leaders, primarily Chief Financial Officers (CFOs). Before my presentation, individuals were asked to introduce themselves briefly. The introductions sounded like this:

“Hello, I’m John Smith, and I’ve been a CFO for 25 years…”

“Hello, I’m Mike Miller, and I’ve been a CFO for 17 years…”

“Hello, I’m Fred Jones, and I’ve been a CFO for 22 years…”

While I’ve changed the names and varied years of experience, the introduction phrases are real. If an employer wanted to hire one of them, they’d sure want to know more information.

Sometimes when we’re in a group or working with fellow professionals, colleagues or students, we fall into the “group think” mode: “Well, John said his name, title, and years of experience, that’s what I should do.”

Instead, think about what sets you apart. When all things are nearly equal (like years of experience, education, job duties), it’s your personal brand, who you are, that sets you apart, and those are the reasons an employer will hire you.

As one Staffing Industry CEO told me, “Companies want to know what kind of contribution you can make to their success – not how many years you’ve been working.”

Not only do your achievements with quantifiable results set you apart, soft skills do too. One Labor Relations Director told me she hires for attitude over skill every time. “You can always teach a skill, but never an attitude,” she said. And she is not alone.

Here are some questions to ask yourself in order to help you identify your differentiators:

• What makes me a star? Translation for employers: “Why should I hire you?”

• What are my greatest strengths? If you’re not sure, go on an Attribute Treasure Hunt™. Survey your closest friends, family, and colleagues and ask them what they feel are your greatest strengths. Then ask them what three words come to mind when they think of you. Their feedback will give you a great head start on identifying your brand attributes and differentiators.

• What are my top five greatest achievements of all time? What are the skills, abilities, and values used to achieve them? What’s the common thread running through each?

Answering these and similar questions can help you identify your personal brand. By knowing who you are, what you want, and what makes you unique, you will be able to clearly communicate your goals and unique value to people in your network and to potential employers. (For more questions to help you uncover your brand and other job-getting tips, check out “Rock Your Job Search™”.)

As for my group of finance executives, luckily, my presentation was about how to create an effective sound bite (elevator pitch). Needless to say, attendees took action. I look forward to hearing about the personal branding action you take next and your results. Go get ‘em!

® 2011 Wendy Terwelp | All rights reserved.

Job Action Day: Start Up – How to Network

Wendy Terwelp 3 Comments

For this year’s Job Action Day, I’m contributing to “Start Up.” According to Quintessential Careers, “Start Up” refers to the whole mindset of being the CEO of your career; having a portfolio of portable skills, a great network, flexibility, a project-mentality; not sitting at the computer visiting job boards, but getting out there, meeting people, and knocking on doors.

Get ready to take action.

In any economy, good times and bad, it’s important to take control of your career search and not rely on the “spray and pray” method—spraying your resume all over internet job boards, and praying someone calls you. By taking an active role in your career, you land a job by choice, not by chance. Won’t it be nice to control your career destiny?

While there are many methods to search for a job, the No. 1 method is to network. You will see networking tips for “getting out there, meeting people, and knocking on doors” below.

Additionally, you can contact companies directly via their company websites or via direct mail. Send your resume and cover letter to key decision-makers for your job target. Better, of course, is to network your way into the company through your personal contacts.

And finally, job boards. Job boards are the most passive way to search for a job. Per CareerXroads Source of Hire Report, March 2011, 24.9% of candidates are sourced through job boards.

My recommendation when using a job board: Use your professional organization’s job board first, like the American Society for Training & Development (ASTD’s) Job Bank (http://jobs.astd.org/) or the Public Relations Society of America (PRSA’s) Job Center (http://www.prsa.org/jobcenter/). Oftentimes jobs posted in a professional organization’s job bank are not posted elsewhere. If you wish to use the major job boards, I recommend doing a little investigative work. Read the job posting, and then see if you have a connection at the company or a contact whom you’ve identified has a connection (two degrees away). In this way, you will learn more about the organization through your connection and be able to create a warm referral to the appropriate decision maker. Do follow the job postings’ requirements and procedures; just use your connections to take your application to the next step.

Get Personal

Networking is simply the No. 1 way people land new jobs. In fact, according to CareerXroads Source of Hire Report, March 2011, “27.5% of hires are attributed to referrals. Referrals are the No. 1 Source of External Hires.” The study also states that “50.3% of all openings are filled through internal movement.” Internal movement counts as a referral. That means 77.8% of people are hired through people they know—their network.

How to Choose a Networking Group

When deciding upon joining a networking group, ask yourself the following questions: Who needs to know about you to help you reach your goals? Does this networking organization serve your target audience for your career goal? Does it have members who are your audience? If not, it’s probably not the group for you.

What groups should you join? Join at least three types of groups:
1. Peer group for brainstorming, education, commiserating, and more importantly for creating referral or alliance partners;
2. Prospects: a group that is your ideal target market or knows your ideal target market;
3. Professional business group or leads group, including professional associations, such as ASTD, PRSA, ISM, and others. Hiring decision-makers often Google your name before meeting with you. Being associated with a professional organization can boost your online presence.

Now that you’ve chosen your top three groups for in-person networking, make a plan. Take five minutes before each networking event to:
• Rehearse your sound bite
• Identify key players whom you would like to meet
• Make a goal to meet at least three new people

What to Say at Networking Events

Have at least three open-ended questions you can ask any person at the networking event.

Here are open-ended questions that encourage conversation:
1. What brings you to today’s meeting?
2. What one or two things would you like to take away from this event?
3. What’s the coolest thing that’s happened to you all week?

Never ask: “Do you know anyone who’s hiring?”

Your goal is to create real and helpful connections, NOT close the deal on a job offer or try to collect the most business cards in the room.

Let us know how this works for you and share your story! Good luck!

Want more help taking your job search to the next level? Check out “Rock Your Job Search™.” This program includes proven strategies including: How to Network Effectively Online; How to Ace the Interview; How to Negotiate the Offer and Get the Salary You Deserve, and much, much more. Includes: workbooks, audio, and extra bonuses. Enjoy!

® 2011 | Wendy Terwelp | Opportunity Knocks™ | All rights reserved.