John Moore – Marketing Profs Today
The Starbucks Coffee marketing research department is kept busy providing oodles and oodles of insights into the Starbucks brand through yearly brand audits. And take it from this former long-time Starbucks marketer, the company learns a lot from these studies.
However, when it comes to measuring and managing the Starbucks brand on a daily basis, the Starbucks marketing department generally relies on a much simpler method—a brand checkbook.
Courtesy of Career Pro Weekly by Bridges
Companies rely on their corporate image to help sell the goods and services they produce. Career experts say a growing number of employers are starting to apply the principles of market branding to their recruiting programs so they can recruit talented new workers in a
competitive labor market.
Find out more from the New York Times — Free registration required
MONDAY, Sept. 11, 2006, 11:19 a.m. –
Milwaukee Journal Sentinel Business Watch
By Joel Dresang
More than half of the companies surveyed by a Brookfield-based staffing company say they’re finding it difficult to find qualified or reliable employees, according to a report released this morning by QPS Companies Inc.
QPS says 56% of the 300 companies responding say it’s hard to find the help they seek. At the same time, 49% say they’d like to add to their staff, and 57% plan on raising wages.
The survey finds that less than 70% of the respondents — which includes manufacturers, banks, printers, distributors and information technology firms in Wisconsin and northern
Illinois — rely on drug screening and criminal background checks for job candidates. Much less use job-specific skills testing or check academic credentials to help find the right workers.
QPS has a staff of 150 in 18 offices and employs about 3,600 assigned workers each week.
Yaro Starik – for Flying Solo
I began blogging in 2004 and in 2005 decided to take it really seriously.
For the next six months I blogged and blogged and blogged. Every spare moment I had was spent “brain dumping” what I knew and had opinions of into my blog. My traffic grew, my online profile grew and in fact I wouldn’t be here writing this article for you if Robert and Sam from Flying Solo hadn’t contacted me via, yes you guessed it, my blog!
Let’s get serious for a moment though, it’s important you know why blogging is so good. Blogging is a conversation. It provides a channel communication to contact hundreds, thousands, even millions of people, if you become really popular.
When you blog you aren’t looked upon as a corporate entity or even the boss of a small business. You are viewed and interpreted as who you really are, a real life human living in the world today.
If you haven’t been convinced yet to start a blog, let me recount some specific benefits it’s provided me:
By Pat Schuler, Business Development Coach & Sales Trainer
Do we, as women, need to take responsibility for the fact that we earn on average 80 cents for every dollar that men earn?
An article at MSNBC today talks about the pay gap and very interesting research about women professionals, in this case veterinarians. It seems women are more likely to make accomodations based on ability to pay, and desire to create or strengthen relationships. Men in the same study offered the same fee no matter what the circumstances. One thing the article didn’t report on was whether this was a successful strategy for the women professionals – did they have longer relationships, greater client retention than their male peers?
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